Vice President of Sales

Vice President of Sales – Agriculture Retail

About Us

This company is a leading provider in the agriculture retail sector, offering innovative solutions and high-quality products to farmers and agribusinesses. Our mission is to empower growers with the tools and expertise they need to maximize productivity and sustainability.

Position Overview

The Vice President of Sales will lead our sales organization, driving revenue growth and market share in the agriculture retail industry. This role requires a strategic leader who excels in building and nurturing relationships—with agriculture producers, vendors, and internal teams—while delivering value through grain origination and agronomy solutions. Success in this role demands strategic vision, strong market acumen, disciplined execution, resilience in dynamic conditions, and the ability to make data-driven decisions while developing future leaders.

Key Responsibilities

Sales Strategy and Culture – Shape, communicate, and execute a clear strategy for sales growth in all aspects of agricultural retail, grain origination, and agronomy services. Build a sales culture emphasizing relationship-driven growth while engaging with stakeholders to build long-term trust-based partnerships that drive mutual success.

Data Analytics – Leverage data analytics and market intelligence to identify growth opportunities across the cooperative. Identify and align data-driven opportunities, decisions, and metrics with the strategic sales vision to set and achieve revenue and margin targets and the overall strategy and operational capabilities of the company.

People – Collaborate with a variety of stakeholders to implement and execute the sales strategy. Drive leadership and management development initiatives withing the sales organization to cultivate a pipeline of future leaders and managers. Present performance reports and strategic recommendations to the executive leaders. Oversee the recruitment, training, and mentoring of sales personnel with a focus on relationship-building and producer engagement. This will look like a culture of customer service, technical expertise, and market intelligence that prioritizes a strong connection within all aspects of the company (producers, employees, owners, leaders, et al) while maintaining positive, transparent relationships in all professional interactions.

Sales and Operation Planning – Coordinate with ALL divisions (Operations and Supply Chain, Marketing, Finance, Risk Management, Logistics and Technology) to ensure seamless execution and unified customer satisfaction during the implementation of the sales strategy. Appropriately provide feedback to product development and operational teams, lead negotiation of large-scale supply agreements, and respond with resilience and adaptability to customer needs, market volatility, weather impacts, and commodity price fluctuations.

Preferred Qualifications

• 10+ years in agriculture retail, grain origination, or agribusiness sales leadership with a proven ability to build and maintain strong relationships with agriculture producers.
• Demonstrated success in managing multi-region sales teams and driving growth through trust-based partnerships.
• Bachelor’s degree in Agronomy, Agriculture Business, or related field.
• Exceptional interpersonal, communication, and negotiation skills.
• Strong market acumen and ability to execute strategies effectively.
• Resilient and adaptable in dynamic agricultural markets.
• Proficiency in data-driven decision-making and CRM systems.
• Ability to analyze market trends and adapt strategies to strengthen producer relationships.
• Proven ability to set and execute a strategic vision for long-term growth.

Core Competencies

• Strategic Vision – Ability to define and communicate long-term growth strategies.
• Market Acumen – Deep understanding of agricultural markets, trends, and producer needs.
• Execution – Consistent delivery of results through disciplined planning and follow-through emphasizing adaptability and resilience to navigate volatility and challenges.
• Data-Driven Decisions – Use of analytics and insights to guide strategy and performance.
• Leadership Development – Commitment to building and mentoring high-performing teams.
• Relationship Management – Exceptional ability to foster trust and loyalty with producers and partners.

Why Join Us

This company lives it’s values every day, grounding our culture in Community, Visionary thinking, Contagious Enthusiasm, Professionalism, Dependability, and Results Driven action. We prioritize the well-being of our people and communities, foster strategic optimism, celebrate enthusiasm and initiative, uphold high standards of professionalism, deliver on our promises, and stay committed to achieving meaningful results. As a leader within our growing agriculture retail and grain origination cooperative, your strategic vision and leadership will directly influence our success. You’ll benefit from competitive compensation and performance-based incentives that recognize and reward your contributions, all within a collaborative, innovative, and relationship-focused work environment built on trust, transparency, and mutual support. Most importantly, you’ll be part of a team that truly cares—one that supports each other’s growth, values every voice, and strives to make a meaningful impact both within our organization and in the communities we serve.