Sr. Director, Product Marketing
Skills
- 10+ years B2B product marketing with 5+ years in healthcare technology (health plans, providers, or health tech vendors).
- Proven experience with SaaS/cloud software, analytics, data platforms, and digital health solutions.
- Track record launching products and leading GTM strategy in support of direct outside sales.
- Strong storytelling, messaging, content development, and customer-centric positioning skills.
- Experience with martech and enablement tools (Salesforce, Pardot, Highspot or similar).
- Demonstrated ability to manage analyst relations and incorporate research into strategy.
- Comfortable interacting with C-level executives and cross-functional stakeholders.
Responsibilities
- Develop differentiated product positioning, value props, and messaging across the portfolio (AI analytics, data platforms, interoperability).
- Lead go-to-market strategy and execution for launches, market expansions, and strategic campaigns.
- Facilitate Voice of Customer (VOC) programs, customer advisory boards, and win/loss analysis to inform positioning and roadmap.
- Manage analyst relationships and drive thought leadership, awards, and research participation (Gartner, Forrester, KLAS, etc.).
- Create sales enablement materials, training, battlecards, and field readiness programs for direct sales teams.
- Partner with Demand Gen and Corporate Marketing to support campaign strategy, segmentation, and content.
- Collaborate with Product, Technology, Sales, Clinical, and Commercial teams on packaging, pricing, ICPs, and TAM/SAM/SOM analyses.
- Capture competitive intelligence, maintain battlecards, and advise on differentiation in the market.
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field (required).
- MBA or advanced degree preferred.
- Product marketing certification (Pragmatic Institute or similar) highly desired.
Benefits
- Comprehensive medical, dental, and vision coverage (effective the first of the month following start date).
- Company-paid Life & AD&D insurance, plus short-term and long-term disability (STD/LTD).
- Company-paid Employee Assistance Program (EAP) premium tier.
- 401(k) plan with company match.
- Paid holidays and PTO accruals.
- Employee referral bonus program.
- Professional development opportunities.
- Targeted bonus opportunity (~15%).
Average salary estimate
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