Performance Marketing & Lead Generation Specialist

Job Title: Performance Marketing & Lead Generation Specialist

Position Type: Full-time, Remote

Working Hours: US Working Hours

About Pavago:

At Pavago, we are hiring for one of our clients to fill the role of a Performance Marketing & Lead Generation Specialist. This position is ideal for someone who is both creative and analytical, with the ability to design and execute effective marketing strategies while engaging professionally with customers when needed. You will play a crucial role in generating qualified leads, optimizing marketing campaigns, and ensuring prompt, professional customer communication.

Responsibilities:
Paid Advertising Management

• Manage and optimize Google Ads and Google Local Services campaigns to maximize ROI.
• Perform A/B testing on ads and landing pages to improve conversion rates.
• Monitor and report on campaign KPIs, such as cost per lead and conversion rates.

Content & Email Marketing

• Create and distribute a monthly email newsletter to a 1,000+ client list.
• Develop, schedule, and post engaging content on Facebook, Instagram, and other relevant platforms.
• Maintain updated customer records and segmented contact lists for targeted outreach.

Lead Generation Initiatives

• Research, identify, and implement new lead generation sources (e.g., local partnerships, referral programs, community events).
• Collaborate with management to create seasonal promotions and special offers.

Customer Communication & Follow-Up

• Answer inbound calls (approx. 5–15 daily) in a friendly and professional manner. Qualify them and set the appointments with the closer.
• Respond promptly to customer inquiries via phone, email, and social media.
• Follow up with potential and past customers to encourage bookings and repeat business.

Administrative & Campaign Support

• Assist in planning and executing marketing campaigns during peak seasons.
• Support the development of efficient processes and systems for lead handling.

What Makes You a Strong Candidate:

You are results-driven, with a proven ability to balance creativity and data analysis. You excel at designing strategies that attract high-quality leads while delivering excellent customer service. You are proactive in identifying opportunities, adaptable in a fast-paced environment, and capable of collaborating effectively with both customers and internal teams.

Required Experience & Skills:

• Proven experience in performance or digital marketing with measurable results.
• Strong understanding of paid advertising, SEO, social media, and email marketing.
• Excellent written and verbal communication skills.
• Ability to engage with customers both over the phone and online.
• Strong problem-solving abilities and attention to detail.
• Experience in the home services or related industries is preferred but not required.
• Ability to work independently while meeting deadlines and performance targets.

What Does a Typical Day Look Like?

Your day will be a mix of creative and analytical work managing paid campaigns, creating engaging content, and handling inbound calls with professionalism. You’ll be tracking marketing performance, testing new strategies, and ensuring timely follow-up with potential clients, all while keeping an eye on opportunities to improve lead generation efforts.

Interview Process:
Our recruitment process is designed to be straightforward and transparent:

1. Initial Screening Interview: Conducted by Pavago to review your skills, background, and alignment with the role.
2. Client Interview: A discussion with our client to assess your technical expertise and communication skills.
3. Final Decision & Offer: Successful candidates will receive an offer with full details regarding compensation and next steps.

Ready to Apply?

If you are passionate about driving marketing results and providing excellent customer experiences, we’d love to hear from you. Apply now to be considered for this exciting opportunity.