Senior Field Marketing Manager
Skills
- Regional/field marketing and event management expertise
- Experience designing and executing ABM and integrated campaigns
- Fluency with AI-enabled marketing platforms for personalization and analytics
- Strong collaboration with enterprise sales teams
- Experience with CRM/marketing automation (Salesforce, HubSpot, Marketo)
- Campaign performance measurement and ROI reporting
Responsibilities
- Develop and execute regional marketing plans aligned with sales priorities and revenue targets
- Plan and run field events, partner events, webinars, and industry conferences to generate demand
- Execute account-based marketing (ABM) and integrated campaigns for key accounts and verticals
- Collaborate with Sales, Content, Product Marketing, and Partnerships to tailor content and campaigns for the U.S. market
- Build pipeline and accelerate sales cycles through customer engagement programs
- Track, measure, and report campaign performance, ROI, and pipeline impact
- Leverage AI tools to optimize targeting, personalization, lead scoring, and performance insights
- Foster relationships with industry partners, associations, and influencers in insurance, financial services, and healthcare
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
- Relevant professional training or certifications in marketing, events, or ABM is a plus
Benefits
- Competitive compensation and equity package
- Flexible working hours and hybrid work environment
- Unlimited PTO
- Immersive onboarding in Berlin
- Training and development budget
- Health insurance and Nilo Health benefits
- ClassPass membership
- Weekly sponsored office lunches and regular team events
- Travel opportunities
Average salary estimate
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We at Parloa believe in the revolution of how businesses talk to their customers with the help of artificial intelligence. Ever since our company was founded in 2017 in the heart of Berlin, Parloa has... become one of the leading SaaS platforms fo...
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