Social Media Manager
Rainmaker is pioneering a modern cloud seeding system to solve water scarcity and inclement weather problems. We develop and incorporate radar validation, weather-resistant UAS, numerical weather modeling, and sustainable cloud seeds into an effective precipitation enhancement solution.
Rainmaker’s Marketing and Communications team is dedicated to bringing our mission to life through impactful storytelling and strategic outreach. This team is responsible for creating compelling narratives and engaging digital content to build brand awareness, drive audience engagement, and foster an active and informed community around Rainmaker’s innovative climate and water solutions. Through expert-driven educational content, emotionally resonant storytelling, and visionary messaging, our team ensures Rainmaker’s purpose is clearly understood and deeply felt. Proactive community management, consistent content scheduling, and authentic audience interaction form the foundation of this team’s approach to effectively communicate Rainmaker’s transformative impact.
- Develop and execute Rainmaker’s social media strategy, significantly growing audience engagement, brand recognition, and thought leadership.
- Manage posting and engagement across Rainmaker’s social media channels (LinkedIn, Meta, X, YouTube, etc.), including drafting compelling copy, scheduling posts, and coordinating with the creative team.
- Collaborate closely with internal teams to produce visually engaging content that aligns with brand standards and messaging.
- Monitor and analyze platform trends and campaign performance to identify opportunities for improved content effectiveness and audience growth.
- Maintain a comprehensive content calendar, ensuring campaigns are organized, timely, and aligned with overall marketing goals.
- Track, measure, and report on social media KPIs to inform ongoing strategy and showcase impact.
- Champion innovation in social media strategies, adopting new tools, trends, and content approaches to maximize reach and effectiveness.
- Oversee community management efforts, including responding to comments, managing inquiries, and escalating key issues appropriately.
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