Senior Marketing Manager, AIF’s & Dairy Wellness

States considered: Wisconsin

The Senior Marketing Manager – Dairy Wellness is responsible for developing and evolving the Dairy Wellness brand at Zoetis with an extra emphasis on tying value added services into this platform. The Senior Marketing Manager will be accountable for developing an annual operating plan (including quarterly targets) for dairy anti-infectives, biologicals (vaccines) and value-added services.  He/she will be accountable for achieving the quarterly and yearly operating plan targets for the US Dairy Wellness portfolio which includes assisting in the development of and execution against key strategic initiatives. The Senior Manager will maintain a high level of interaction with relevant Zoetis functional areas such as Technical Services, Sales, Finance, and Marketing Agencies to ensure strategy and tactics were included into the comprehensive approach of the Dairy Wellness platform. In this position he/she will be responsible for managing the A&P assigned budget, ensuring proper resource allocation, and leading the development of content by working closely with Marketing Communications/Coordinators.

POSITION RESPONSIBILITIES

Establish, oversee and implement Dairy Wellness marketing strategies programs to support the short, middle and long-term growth of the Zoetis Dairy Portfolio. Provide clear direction to and actively engage with cross functional teams to build and maintain a robust product and services pipeline that ensures a solid competitive advantage and meets Dairy Customer needs. Rigorously monitor and gather key customer insights, competitive activities and market insights to incorporate into effective marketing strategies. Responsible to lead, develop and execute product launches. Ensures key stakeholder alignment, resource allocation, accurate forecasts and clear KPIs for marketing metric reports. Accountable for Op Plan input and follow up from the financial and strategic perspective. Responsible for the anti-infective and biologicals forecasting; working with manufacturing teams on accurately forecasting on monthly and annual demand planning bases and ensuring consistent product supply.

The manager must work with the Marketing Communications Managers and Agencies to deliver proper communication content and marketing materials with a focus on digital and maintain responsibility for A&P assigned budget management.  The manager is accountable for meeting quarterly and annual A&P budget targets, the timely development of quality marketing activation plans and timely delivery of high quality, cost effective promotional tools and materials for distribution to field sales representatives. The manager will manage and maintain ongoing relationship with the Dairy Industry relevant institutions to ensure Zoetis representation and that key customer insights are incorporated into effective marketing strategies.

The manager will oversee marketing agency deliverables, as well as other external suppliers, to ensure partner capabilities and effectiveness meet the team’s needs ensuring work and resources are deployed appropriately. Actively identifies synergies and efficiencies across Cattle & Equine franchise teams and other business units and provides a unique One Zoetis view that helps identify new opportunities, challenges and innovations as they relate to keep Zoetis in a leadership position in the market. As a leader within Zoetis, the candidate should model Zoetis values and leader behaviors and conduct business in a manner consistent with those values and behaviors.

EDUCATION AND EXPERIENCE

• BS or BA required (communications or business). MBA or relevant advanced degree preferred.
• 5-7 years of related commercial, marketing or dairy Industry relationship experience required.
• Animal health, pharmaceutical and/or agricultural experience preferred.

TECHNICAL SKILLS REQUIREMENTS

• Proven ability to think strategically and act decisively
• Excellent marketing operations and marketing communications skills and knowledge
• Demonstrated budget management acumen
• Strong data analysis & financial analytical skills
• Strong writing, editing and verbal communications skills
• Demonstrated ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline
• Demonstrated ability to provide innovative and efficient solutions to deliver programs and initiatives that meet marketing objectives and business strategies
• Ability to collaborate with and influence cross-functional teams
• Proven track record successfully leading new product launches
• Must demonstrate initiative, resourcefulness, accountability and willingness to accept challenges and lead change
• Windows, Outlook, Word, PowerPoint, Power BI, Excel; Acrobat Pro; SAP; Tableau

 PHYSICAL SKILL REQUIREMENTS

• The ideal candidate will be based in the Wisconsin area. We are open to considering applicants located in other regions with strong ties to the cattle industry and are reasonably located near a major airport.
• The role will have responsibility to travel to meetings and other Zoetis sites 25% of the time and some weekend work/travel are a requirement of the position.

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [email protected] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.