Social Media Manager, Analytics & Strategy

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE

The Social Media Manager, Analytics & Strategy will play a key role in Live Nation Entertainment’s Corporate Social Media team, fully owning social media reporting and analytics from start to finish including dashboard development and delivering reports. This role will uncover insights and trends for actionable storytelling opportunities, guide platform strategy and inform cross-functional partners on developing social, cultural and influencer trends. Reporting to the Senior Director, Social Media & Digital Strategy, this position is ideal for someone who thrives in building scalable analytics systems while staying deeply connected to cultural and platform trends and developments. 

WHAT THIS ROLE WILL DO 

• Own and operate social listening tools such as Pulsar, Brandwatch and platform native analytics tools to monitor brand, competitor and cultural conversations 

• Design, build and optimize dashboards using Boolean logic to improve reporting and insights delivery 

• Partner with social listening tool reps to continually improve development of benchmarks, KPIs, topics to measure, alerts and ways to find deeper insights and learnings 

• Develop and deliver monthly, quarterly, and ad hoc social reporting that contextualizes performance, trends and buzz across platforms 

• Build alert systems to navigate emerging topics, supporting Corp Social and Corp Comms teams in developing response messaging based on social listening 

• Translate social data into clear, compelling insights to support Corp Social, Corp Comms, and exec teams 

• Partner closely with cross-functional teams to surface timely, relevant insights and make recommendations on how to best analyze or measure new and emerging topics and KPIs 

• Identify emerging trends, potential brand risks and opportunities for engagement based on real-time monitoring 

• Proactively recommend how data and insights can shape content strategy, campaign planning and brand storytelling 

• Maintain a deep understanding of platform behaviors and social conversation dynamics to provide guidance on platform best practices 

• Develop monthly trend reports that highlight trends across pop culture, social media and influencer/creator spaces 

WHAT THIS PERSON WILL BRING

• Bachelor’s degree in Marketing, Analytics or related field preferred

• 4-5 years of experience in social media analytics and social listening, preferably within an agency or in-house social team 

• Demonstrated ability to own analytics end-to-end, from query design and report generation to dashboard development and maintenance 

• Hands-on experience with social listening and publishing tools (e.g., Pulsar, BrandWatch, Sprout, Netbase, etc.) 

• Strong understanding of Boolean logic and its practical use in query development 

• Strong ability to develop dashboards and provide guidance to other teams 

• Comfortable advising leadership on measurement strategy and KPIs, evolving those as business needs change 

• Proven ability to craft monthly, quarterly and ad-hoc social media reports that are executive-facing

• Track record of proactively identifying gaps in reporting infrastructure and implementing solutions 

• Strong understanding of social media platforms (Instagram, Facebook, X, TikTok, etc.) and best practices 

• Deep curiosity about cultural trends that can drive social storytelling, with a finger on the pulse of digital culture, emerging formats and creator marketing 

• Comfort working independently and proactively, spotting and flagging insights before they’re asked for 

• Strong communication skills with an ability to translate complex data and trends into digestible findings for non-technical stakeholders 

• Detail-oriented and highly organized, with ability to manage multiple projects and deadlines 

• Ability to work quickly and effectively under pressure

• Collaborative with a team player mindset 

• Ability to thrive in demanding environment, and adapt to evolving needs of leadership

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation is an equal opportunity employer.  It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so.  As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.