Senior Manager, G&L Prospect and B2B Marketing - job 2 of 5

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end marketing strategy for our prospect & customer segments around the world.

Within Global Commercial Services Marketing, the Global and US Large Enterprises (G&L) Marketing vision is to deliver essential value to Prospects and Field colleagues through best-in-class B2B marketing.  We collaborate with trusted internal and external partners to create globally recognized marketing assets to support our marketing initiatives and Field partners. This team owns and drives all G&L Marketing programs and are looking forward to fueling continued growth in 2025 and beyond.

The Senior Manager, G&L Prospect and B2B Marketing will be responsible for owning the content strategy within the G&L Prospect & B2B Marketing team to power marketing and sales channels with thought leadership content. They will collaborate with Marketing Channel Managers, Product, Field Partners, Corporate Affairs & Communication, Legal and Compliance to define and execute content campaigns. This role will also work with external partners to develop content programming. 

 Key Responsibilities:

• Create and execute a holistic thought leadership content strategy inclusive of third-party research studies and article content to drive engagement with G&L decision makers and influencers
• Develop a distribution strategy to ensure reach and engagement of content through all relevant marketing (experiential, site, paid media, etc.) and field channels, including field e-mail templates
• Partner with Experiential Marketing, Corporate Affairs & Communications, Field partners to plan and integrate thought leadership and value story content at key industry events (ex GBTA, AFP)
• Work with global field enablement to promote usage of content with prospects and customers
• Work with legal, compliance and brand teams to ensure that all content produced is compliant and accurate
• Monitor performance metrics and scorecard targets to provide insights to optimize our content strategy
• Lead a Sr Analyst responsible for content execution and reporting

Minimum Qualifications:

• 5+ years of relevant B2B work experience
• Proven content marketing skills, combining creativity and an eye for quality
• Previous experience supporting cross-functional initiatives (ideally working with GCO / LOBCO and/or Control management)
• Excellent written and verbal communication skills with executive presence and ability to rally others around a vision
• Strong relationship management skills with ability to interact with partners across all management levels
• Curiosity, a willingness to learn & a sense of ownership and accountability
• Experience aggregating disparate data and developing concise and succinct recommendations

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.