Senior Copywriter, Brand

Hinge is the dating app designed to be deleted

In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the Role:

We are looking for a conceptual Copywriter with a big heart and a small ego to join Hinge’s brand team.

You should have a passion for creating inspiring, clear, and contemporary work that lives at the center of culture. 

We’re looking for a true creative to nurture and own Hinge’s narrative vision. You are deeply invested in the mechanics of language with experience in verbal design. You’re excited by big conceptual thinking that’s cleverly rooted in strategy. As a writer, you’re passionate about the impact words can have and are deeply empathetic and considerate in your approach.

Additionally, you’re an expert at your craft, highly strategic, and excited to execute Hinge’s voice and narrative vision across global marketing campaigns, product launches, in-app moments, social impact initiatives, and more.

If you’re an imaginative word-smithing self-starter who likes to challenge the status quo, this one’s for you.

• Write, dream, and write some more. Across tone and voice, campaign concepts, brand narratives, and social assets—your concise and engaging copy will bring Hinge’s creative and brand strategy to life.
• Own the tone. Expertly nurture and apply Hinge’s brand voice and messaging system across internal and external touch points—and into new markets.
• Think big. Turn sharp insights and latest trends in dating, pop culture, and design into out-of-the-box ideas for category-leading marketing campaigns that could include OOH, TVCs, Creator Marketing, and beyond.
• Steward Hinge’s voice and narrative by collaborating with external creative agencies. As a strategic and thoughtful partner, you’ll provide clear feedback, elevate ideas, and ensure the work aligns with our creative vision.
• Collaborate with in-house creatives, marketers, product design, and our team of love scientists to inspire daters worldwide.
• Represent the Hinge brand in Talent and Agency briefings.
• Take us into the future, with an appetite for AI tools, where/when it's right. 

• 6+ years of world-class consumer brand marketing experience with a proven track record of growing lifestyle brands.
• A mix of in-house and agency experience preferred.
• Experience working across global markets and teams.
• Experience working at hyper-growth, fast-paced organizations. App experience preferred.
• Interest in the shape of the AI future. 
• A fearless optimist that is eager to take calculated risks.
• Experience in writing for design (UX / Content Design) and Art Direction 

• A Copywriter: You have 7+ years of copywriting experience, either in-house or at an advertising agency, complete with a portfolio of work that demonstrates your ability to have big ideas while crafting clear, concise, and engaging copy across OOH, TVC, and beyond
• Strong experience building brand tone and voice, and messaging frameworks. (Bonus points for experience in naming)
• Deep understanding of how to apply tone and voice across different platforms and markets
• Strong editor and communicator—able to both give and receive constructive feedback
• A fearless optimist eager to take calculated risks
• A willingness to learn and grow in a fast-paced environment
• An interest in the future of AI
• Brand marketing experience with lifestyle brands. App experience is preferred.

As a member of our team, you’ll enjoy:

401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.

Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.

Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)

Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.

Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.

ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.

At Hinge, our core values are…

Authenticity: We share, never hide, our words, actions and intentions.

Courage: We embrace lofty goals and tough challenges.

Empathy: We deeply consider the perspective of others.

Diversity inspires innovation

Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.

#Hinge