Head of Marketing

About Seesaw

Seesaw is a leading educational technology company dedicated to fostering student engagement and empowering teachers. Our innovative platform provides a space for students to showcase their learning, connect with their peers, and receive personalized feedback from educators. We are committed to creating a vibrant and inclusive learning community for all.

Our Mission:

To provide every elementary student with joyful and connected learning experiences that lay the foundation for success in life. 

Our Vision:

To be the world’s premier learning experience platform for elementary students, their educators, and families.

Our Values:

• Collaboration:We work together toward the shared vision of building the world’s premier learning experience platform for elementary.
• Excellence:We strive to be the best at what we do because outcomes matter for every student.
• Transparency:We are open and communicative about our goals, objectives, and progress.
• Accountability: We set the bar high and hold ourselves accountable because the work we do has lasting effects on those that we serve.

Company History & Milestones

Seesaw is a category-defining platform at the heart of elementary learning—trusted by over 20 million users across 150+ countries. We’ve built a reputation for product-led growth, deep educator trust, and meaningful impact in classrooms. What started as a grassroots tool for student expression has scaled into the global leader in PreK–5 learning experiences.

Our journey has been one of continuous evolution—shaped by innovation, educator feedback, and bold bets. Since our investment from Providence Equity Partners in 2021, we’ve transitioned from a founder-led, product-first company to a mature, growth-oriented organization with an experienced leadership team and a clear multi-pronged strategy for expansion.

We’re now entering a critical next chapter—one that calls for a marketing leader who can tell our story at scale, deepen our brand’s global resonance, and drive demand across enterprise, international, and consumer segments.

2015–2019 | Organic Product-Led Growth

• Seesaw scaled from $0–$10M ARR through a grassroots, teacher-driven motion.
• Introduced student-driven digital portfolios, multimodal creative tools, and early AI features like in-app translation—earning deep loyalty among educators and families.
• Built a brand synonymous with joy, simplicity, and student voice.

2020–2021 | Pandemic-Driven Acceleration

• Seesaw grew 5x in a single quarter to ~$50M ARR, scaling product and infrastructure to support a global shift to remote learning.
• Rapid feature expansion included assignments, two-way messaging, and content libraries.
• Providence Equity Partners invests in Seesaw, seeing long-term potential in our platform and user base.

2022–2023 | Building a Scalable Business

• Hired an experienced executive team, including CEO Matt Given (25+ years scaling PE-backed edtech companies).
• Defined Seesaw’s enterprise product vision and introduced instructional solutions like curriculum libraries and present-to-class tools.
• Released our first generative AI feature, Question Assistant, positioning Seesaw as an early mover in AI for elementary education.

2024 | Enterprise Motion & Monetization

• Launched Seesaw Instruction & Insights, expanding beyond the classroom to support schools and districts with insights, assessments, and tiered pricing. Launched two curriculum products, as a move into the curriculum buyer market. 
• Implemented successful enterprise GTM strategy for domestic and international markets.
• Strengthened monetization engine while deepening value to school customers.

2025 | Global Expansion, Consumer Entry & AI V2

• 35%+ of ARR now comes from international markets.
• Acquired Little Thinking Minds (Amman, Jordan) to expand into Arabic literacy and unlock multilingual markets.
• Established 12+ international reseller partnerships.
• Launched a bold V2 AI Strategy with deeper investment in proprietary AI features, built for the developmental needs of young learners.
• Kicked off our third growth pillar: entry into the consumer market to complement our institutional footprint.
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The Opportunity: EVP of Marketing

We are seeking an exceptional Executive Vice President (EVP) of Marketing to drive our next phase of growth and innovation. This senior leader will set and execute a forward-thinking marketing vision, strengthen our brand, and build a high-performing, data-driven marketing organization. The ideal candidate will bring deep technical marketing expertise, a proven track record of scaling demand generation, and the ability to inspire and develop a world-class team.

As a key member of the executive leadership team, the EVP of Marketing will partner cross-functionally to accelerate our market presence, customer engagement, and revenue growth while aligning with our mission and values.

Key Responsibilities:

• Develop and execute a comprehensive, multi-channel marketing strategy aligned with overall business objectives and measurable outcomes
• Lead, mentor, and scale a high-performing marketing team, fostering a culture of accountability, creativity, and results
• Own and execute a high-impact international digital marketing strategy, driving growth and brand visibility in key global markets
• Drive demand generation and growth marketing efforts with a strong focus on data, measurement, and ROI
• Oversee brand strategy and messaging to ensure consistency and differentiation in the market
• Manage and optimize the marketing technology stack, including Salesforce, Marketing Cloud (Pardot), WordPress, and other relevant tools
• Partner with Product, Sales, and Customer Success teams to deliver cohesive go-to-market strategies
• Monitor and analyze market trends, customer insights, and competitive positioning to inform strategy
• Lead change management efforts within the marketing organization to support evolving company goals
• Serve as a visible, collaborative, and strategic member of the senior leadership team

Candidate Profile

The ideal candidate for EVP of Marketing is a dynamic, hands-on leader who blends strategic vision with technical marketing expertise. They have a proven ability to scale marketing functions in growth-oriented organizations and thrive in fast-paced, evolving environments. Experience in the education technology sector is highly desirable.

Must-Have Qualifications:

• 5+ years of marketing leadership experience, including executive-level roles
• Expertise in demand generation, digital marketing, brand management, and marketing operations
• Deep understanding of marketing technology platforms (Salesforce, Pardot, WordPress, etc.) with an understanding of how to leverage AI tools
• Demonstrated success driving measurable growth and ROI
• Experience managing and scaling high-performing marketing teams
• Strong analytical skills and a data-driven approach to decision-making
• Ability to collaborate effectively with executive peers and cross-functional teams
• Excellent communication and storytelling abilities
• Background in supporting B2B and B2C customer segments

Preferred / Nice-to-Have Qualifications

• Experience in EdTech or SaaS industries
• Global marketing experience
• Track record of leading marketing transformation or change management initiatives

Personal Characteristics

• Visionary yet execution-oriented
• Collaborative, humble, and approachable leader
• Resilient and adaptable to change
• Passionate about building inclusive, high-impact teams

Compensation & Benefits

Seesaw offers a competitive compensation package and a comprehensive benefits program designed to support our employees' well-being. We are committed to providing a supportive and rewarding work environment.

Compensation

• Base salary range: $210,000 – $250,000, depending on experience and qualifications
• Annual performance-based bonus opportunity
• Equity grant to share in the long-term success of the company

Benefits:

• Remote-first work environment
• Comprehensive health, dental, and vision insurance
• Company paid short-term disability
• Paid parental leave
• Flexible vacations and Mindfulness First Fridays
• 401(k) retirement plan with company match
• Professional development opportunities
• Wellness programs

Growth & Development Opportunities

At Seesaw, we are invested in the growth and development of our employees. We offer a variety of opportunities for professional development, including training programs, mentorship opportunities, and leadership development initiatives. We encourage our employees to take ownership of their careers and provide them with the resources they need to succeed.

Hear From Our Team

“It really feels like we’re working together and never really against each other, even though we have different perspectives and different ways of solving problems.”

– Emily Seliger, Director of Product Strategy

"Seesaw is more than just a company; it's a community. I am proud to be a part of a team that is so passionate about education and making a positive impact on the world."

– Nicole Shah, Regional Partnership Manager

Customer Testimonials

“What I love most about Seesaw is the ability to modify assignments and build a student portfolio to see their growth throughout the school year. I also like being able to assess their knowledge in a variety of ways.

– Janice C., K-12 School, North Carolina, US

“What I love most about my experience with Seesaw is the choices available for how my students can share their learning.”

– Adam S., Fourth Grade, Shanghai, China

“What I love most about my experience with Seesaw is that I can encourage independence in students' learning. They are engaged using the tools, and I can seamlessly differentiate, with each student engaging in tasks appropriate to their level.”

– Aislinn S., Elementary School, Ireland

“One of the things I love most about using Seesaw is the constant updates that make the platform more user-friendly for teachers and students. I especially enjoy the recording feature, the ability to share videos, and the opportunity to connect with and view other educators' Seesaw lessons.”

– Afiha W., Pine Crest School, Florida, US

“Seesaw has been important for me to leave meaningful and sequential activities for my students if I need to be away and a substitute has to monitor my class. The students' learning is not disrupted and they can continue with the content we were working on.”

– Elizabeth C., Teacher, New Jersey, US

Company Culture & Work Environment

Seesaw fosters a collaborative, inclusive, and supportive work environment. We believe in empowering our employees to take ownership of their work and providing them with the resources they need to succeed. We are a team of passionate, dedicated and mission-driven individuals who are committed to making a difference in the world.

We actively celebrate our successes and learn from our challenges. Our workplace emphasizes trust, respect, open communication, and a healthy work-life balance. Seesaw employees are encouraged to bring their whole selves to work and to contribute their unique perspectives and talents.

Community Involvement & Giving Back

Seesaw is committed to giving back to the community and supporting organizations that are making a positive impact on the world. We partner with local schools and non-profits to provide resources and support to students and educators. We also encourage our employees to volunteer their time and talents to causes they care about.

Next Steps

Thank you for considering a career with Seesaw. We believe in a thoughtful, transparent, and engaging interview process that allows us to get to know you and gives you the chance to get to know us.

Our interview process typically includes:

• A combined introductory and in-depth conversation with our EVP of People to explore your background, leadership style, marketing expertise, and career motivations, while giving you the opportunity to learn more about us.
• Panel Interviews: A series of meetings with key cross-functional leaders from Product, Finance, and others to assess strategic fit, collaboration skills, and technical depth.
• Presentation/Case Study: We may invite you to prepare a brief strategic presentation or case study to demonstrate your marketing thinking, planning skills, and communication style.
• Final Discussions & References: Opportunity for open Q&A, final alignment, and reference checks before moving forward to an offer.

Our goal is to ensure a fair, engaging, and respectful experience for every candidate. We will communicate transparently throughout the process and are happy to answer any questions you have along the way.

View our visual job overview here: https://seesawstars.my.canva.site/evp-of-marketing-recruitment-booklet