Performance Marketing Assistant Manager

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.  

Whether it’s Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection. For more information, visit www.aspen.com.  

Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the [email protected], aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains. 

Position Summary

The Assistant Performance Marketing Manager will primarily help drive paid social campaigns that elevate brand presence, increase bookings and sales, and engage our diverse audiences across Aspen Collection, Aspen Snowmass, The Little Nell, and Limelight Hotels. This role is ideal for a data-driven marketer passionate about the ski, hospitality, and retail e-commerce industries, and who thrives in a fast-paced, seasonal, and lifestyle-driven environment. This position reports to the Digital Campaign Manager.

The budgeted salary range for this position is $58,000 to $72,500. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline 

Applications for this position will be accepted until October 1, 2025. 

Essential Job Functions

• Manage new Martech platforms and leverage capabilities to increase revenue and optimize paid media spend across Aspen One brands.
• Build and traffic paid social campaigns from the ground up for all Aspen Collection product launches while supporting on Aspen Snowmass, Limelight, and Little Nell internal campaigns, including recommending audience targeting, ad type and creative strategy, and conversion tracking.
• Plan, execute, and optimize paid social media campaigns across platforms including Meta (Facebook/Instagram), TikTok, Pinterest, and LinkedIn.
• Monitor campaign performance, build out and provide weekly, monthly, and seasonal reports with actionable, tactical, and creative insights.
• Manage Shopify product feeds alongside e-commerce that support dynamic ad campaigns in Meta.
• Collaborate with creative, brand, and content teams to develop high-performing, data-backed creatives tailored to outdoor, luxury, and lifestyle audiences.
• Conduct A/B testing on creatives, copy, and audience segments to improve performance.
• Coordinate with e-commerce and business unit marketing teams to align promotions, inventory, and messaging.
• Partner with our agencies and Performance Marketing Manager to coordinate seasonal and evergreen campaign stand up and reporting for all brands.
• Act as the Meta Business Manager admin, managing user access, business settings, pixels, and integrations serving as the conduit between internal and external teams.
• Assist in coordinating with project management team for creative deliverables, working within Asana, Airtable, and Figma.
• Assist in managing Aspen Collection paid social budget and pacing to ensure efficient spend and ROI.
• Assist in managing and coordinating paid campaigns across other platforms, including Paid Search and Display.
• Other duties as assigned.

Education and Experience Requirements

• 1-3 years of hands-on experience managing paid social campaigns, retail e-commerce, hospitality and travel with agency experience preferred
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

Knowledge, Skills & Abilities

• Proficiency in Meta Ads Manager and at least one other platform (e.g., TikTok Ads, Pinterest Ads).
• Strong understanding of audience targeting, pixel tracking, and conversion optimization.
• Analytical mindset with experience using tools such as Google Analytics, Looker Studio, Excel, or other digital reporting tools.
• Excellent communication and project management skills and can manage several stakeholders and agency partners.
• Experience working in project management tools like Asana or Jira.
• Ability to stay current on paid social best practices and trends in travel, outdoor recreation, and e-commerce to inform campaign, platform, and creative strategies.
• Experience working in creative organization tools such as Airtable and Figma.
• Familiarity with Shopify and other e-commerce platforms.
• Knowledge of creative best practices for short-form video, UGC, and influencer content.
• Meta Blueprint or other platform certifications.

Work Environment & Physical Demands

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movement
• No adverse or hazardous condition
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with

Job Benefits
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster