Senior Product Marketing Manager, Sales Enablement (EST, Remote, United States)

APPLICATION DEADLINE: Thursday, September 11th at 5:00pm central time, we encourage you to apply soon if interested as we may remove the role prior to the application deadline based on the applicant volume. We know this is a tough labor market and we do not want to contribute to making it more challenging by keeping you waiting for an update.

Who we are:

M-Files is redefining how work gets done. Our AI-native document management system offers purpose-built business use cases, spanning universal and industry-specific workflows, to enable secure collaboration, automate processes, and ensure governance.

Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.

At M-Files, our Guiding Principles are the DNA of who we are. They unite us across diverse cultures and personalities, providing a shared foundation that builds trust, drives collaboration, and inspires excellence:

• Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
• Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
• Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.

To learn more about us we encourage you to visit our company page.

To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.

What We're Looking For:

We’re looking for a Sr. Product Marketing Manager, Sales Enablement, to join our growing Product Marketing team. This role will report to our Senior Director of Product Management and sits at the intersection of Product Marketing and Sales Enablement, ensuring our sales teams are equipped with the right content, tools, and training to win in the field.

As a bridge between the two organizations, you’ll act as a program manager, owning the content calendar, standardizing deliverables, and making sure sellers have access to consistent, impactful materials. You’ll partner closely with product marketers to define what “good” looks like for sales playbooks, training content, and customer-facing assets, while aligning with enablement to drive field readiness and adoption.

This is an exciting opportunity to shape how we scale sales enablement content, streamline processes, and empower our go-to-market teams.

What You'll Do:

• Developing and managing the content calendar for product training and value proposition materials, ensuring timely delivery to the GTM teams.
• Collaborating with the GTM enablement team to create engaging and effective product training materials aligned to sales plays and GTM priorities.
• Partnering with product marketing colleagues to ensure value proposition and use case content aligns with overall GTM strategy and messaging.
• Delivering field-ready materials that directly address seller needs and customer challenges.
• Acting as the primary liaison between the product marketing team and GTM teams, driving alignment and communication.
• Monitoring and analyzing the effectiveness of training and collateral, adjusting as needed to improve outcomes.
• Providing stakeholders with regular updates on progress, impact, and adoption of enablement programs.
• Staying up to date with industry trends and best practices in product marketing and sales enablement.
• Participating in regular meetings with the enablement team and other departments to ensure alignment and collaboration.
• Partnering cross-functionally on the development and implementation of new sales plays and initiatives as needed.

Who You Will Collaborate With

• GTM Teams (AEs, CSMs, Renewals, and other applicant departments): Gathering feedback, conducting surveys/interviews, and providing resources to ensure materials are relevant and impactful.
• Enablement Team: Aligning training delivery and ensuring engaging learning experiences.
• Product Marketing & Marketing Teams: Maintaining messaging and GTM alignment.
• Product Team: Ensuring content accurately reflects product features, benefits, and roadmap.

To be successful in this role you'll bring:

• Solid understanding of SaaS sales methodologies and seller workflows.
• Strong program and project management skills.
• Excellent time and task management with attention to detail.
• Ability to create engaging training and sales materials that drive adoption.
• Strong collaboration and communication skills across functions.
• A pedagogical mindset, able to turn complex product intelligence into practical, field-ready insights.
• Proficiency in researching and crafting compelling value propositions.
• Comfort with AI tools to enhance productivity and team workflows.

What We're Looking For:

• 5+ years of experience in product marketing, sales enablement, or program management (B2B SaaS strongly preferred).
• Strong program management skills with the ability to juggle multiple priorities, stakeholders, and deadlines.
• Excellent communicator, able to translate between marketing and sales teams.
• Experience building standardized content frameworks, templates, or playbooks.
• Familiarity with sales enablement tools (Highspot, Seismic, Showpad, etc.) is a plus.
• Comfortable operating in a fast-paced environment with a balance of strategy and execution.

Participation in our Recruitment Process:

1. Initial Phone Screen w/People & Culture Team Member
2. Hiring Manager: Senior Director, Product Management
3. Internal Team Member: Senior Director, Global GTM Onboarding & Training
4. Team Panel Presentation
5. Executive Leadership Team Member(s)
6. Final Interview: Chief Marketing Officer

*Completed Recruitment Process Time Investment for Applicant: Approx. 4.5hrs

Why M-Files?

We are a global company with Finnish roots and with a product that we are very proud of!

At M-Files you'll help shape our growth and success while building your own expertise. We're a supportive, dynamic team, and our solutions are making a real impact in the market.  

Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.

Ready to join an international, high-performing team with an inclusive and dynamic culture with Global impact opportunities? Then apply today to be considered, we look forward to speaking with you!

What We Offer

• As a remote enabled company our team members enjoy the flexibility to establish their own life/work balance
• Competitive compensation with bonus opportunities
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of team member's contributions up to the IRS max)
• Health Insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Employee Health Resource App
• Monthly Remote Stiped
• Life insurance (1x team member salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)