TL;DR - As Customer Marketing & Community Lead at Lovable, you will build and scale our customer community and advocacy engine from 0 to 1 to 100. Sitting within Product Marketing, you’ll own programs that turn customers into champions: designing and running community experiences (Slack/Discord, events, office hours, beta groups), creating playbooks that drive product adoption across our self-serve and enterprise/B2B segments, and surfacing customer stories that fuel campaigns, sales, and product roadmap decisions. You’ll lead and grow a small team, set the strategy and operating cadence for community and customer marketing, and partner closely with Product, Sales, and CS to ensure our best customers are consistently engaged, activated, and heard. Success looks like a measurable lift in product adoption and expansion, vibrant and self-sustaining customer communities, a scalable advocacy program (references, case studies, champions), and a clear, data-backed understanding of how community and customer marketing impact pipeline and revenue.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

About the role:

• Location: US-Remote

• Full-time

• Permanent

• Non-Exempt

As a Customer Marketing & Community Lead, you’ll …

Customer Advocacy & Marketing Impact

• Design and lead customer advocacy programs that amplify success stories, drive new business, and influence pipeline growth.

• Partner with sales, product, and marketing teams to leverage customer voices in campaigns, launches, and go-to-market strategies.

• Build scalable frameworks to measure and demonstrate the impact of advocacy on revenue, retention, and brand awareness.

Community Growth & Engagement

• Expand and scale Lovable’s community into a thriving global network of creators, developers and builders

• Launch new programs—both digital-first and in-person—that foster connection, peer-to-peer learning, and product evangelism.

• Experiment with formats, incentives, and engagement models to ensure our community drives tangible value for members and the business.

Innovation & AI-Driven Scale

• Pioneer the use of AI and automation to deliver personalized customer experiences at scale.

• Operationalize insights from community activity and customer feedback to inform product and marketing strategies.

• Test and refine new technologies and platforms to keep Lovable at the forefront of customer engagement innovation.

Team Leadership & Cross-Functional Collaboration

• Build and lead a high-performing team that thrives on creativity, execution, and measurable outcomes.

• Establish clear goals, frameworks, and processes to align community and advocacy work with broader company objectives.

• Foster a culture of experimentation, continuous learning, and customer-first thinking across the team.

What success looks like (expected outcomes)

• A thriving, self-sustaining customer community with growing membership, active participation, and clear value for both customers and Lovable.

• Increased product adoption and feature usage across key segments, reflected in metrics such as activation, time-to-value, and expansion/upsell.

• A scalable pipeline of advocates: customer councils, beta testers, references, case studies, G2/review site activity, and customer speakers for events.

• Clear, quantitative reporting that connects community and customer marketing efforts to pipeline, win rates, expansion, and retention.

• Strong internal alignment around customer insights—community signals feed directly into product roadmap, messaging, and go-to-market plans.

• A small but high-performing team with clear priorities, repeatable programs, and room to scale as the company grows.

About you:

Requirements:

• 6+ years of experience in community and or customer marketing

• Experience building or scaling customer advocacy and community programs in SaaS or platform businesses, especially those with strong ecosystems of creators, designers, or developers.

• Background in partnering with enterprise customers to amplify advocacy and grow influence across complex organizations.

• Familiarity with community platforms and ecosystems (e.g., Discourse, Slack/Discord, Circle, in-person event programs) and proven ability to scale engagement across channels.

• Demonstrated ability to launch global programs, adapting for cultural, regional, and audience-specific needs.

• Comfort working in fast-paced, high-growth environments with evolving strategies and competing priorities.

• Strong understanding of customer lifecycle marketing (onboarding, adoption, retention, expansion) and how community/advocacy fits into the broader journey.

• Thought leadership in AI, automation, and data-driven personalization as applied to customer marketing and engagement.

• Video production and storytelling experience. Preferably from a “user” perspective.

• A proven track record of public speaking or evangelism, representing a brand externally and inspiring both customers and industry peers.

You’ll thrive as a Customer Marketing & Community Lead, if you:

• Visionary Thinking — sees the big picture, anticipates future trends, and translates them into actionable strategy.

• Customer-Centricity — deeply passionate about amplifying customer voices and building programs that put users at the center.

• Collaborative Spirit — thrives in cross-functional environments, influences without authority, and builds trust across teams.

• Data-Driven Decision Making — balances creativity with analytical rigor, grounding initiatives in measurable business outcomes.

• Adaptability & Resilience — thrives in fast-paced, high-growth environments and is comfortable navigating ambiguity.

• Inspirational Leadership — motivates and empowers teams, cultivates a culture of innovation, and develops talent for long-term success.

• Innovator’s Mindset — embraces experimentation, curiosity, and continuous improvement—especially in leveraging AI and emerging technologies.

• Authentic Storytelling — skilled at elevating customer voices and weaving them into compelling narratives that resonate internally and externally.