Digital Marketing Specialist - job 1 of 4

Our client is seeking a Digital Marketing Specialist to support their digital marketing efforts across data analysis, website management, email marketing, and CRM operations. They work closely with product teams, creative content teams, and other marketing stakeholders to deliver cohesive, high-impact campaigns. They are looking for candidates with strong technical proficiency and excellent communication skills.

Location

Fully Remote | 9 AM – 5 PM EST

Role Overview

The Digital Marketing Specialist will support campaign performance measurement, data analysis, website updates, email marketing execution, CRM processes, and cross-functional collaboration to ensure cohesive, high-impact marketing initiatives. The role also includes managing technical components such as website maintenance, landing page creation, and marketing automation. The ideal candidate brings 3+ years of digital marketing experience, technical proficiency, and strong communication skills.

Key Responsibilities

Data Analysis & Campaign Optimization

• Pull and analyze marketing campaign data to identify trends, insights, and improvement opportunities.

• Measure KPIs for digital marketing campaigns and recommend adjustments to optimize performance.

• Use analytics tools to track and report on campaign effectiveness, customer behavior, and conversions.

Website Management & Content Updates

• Manage and update website content using WordPress or Webflow to align with brand messaging and goals.

• Ensure website performance is optimized for speed, functionality, and SEO best practices.

• Collaborate with creative teams to produce high-quality visual and written content.

Email Marketing & HubSpot Management

• Execute email marketing campaigns using HubSpot’s marketing automation tools.

• Build and edit landing pages in HubSpot to create engaging, conversion-optimized pages.

• Edit and manage HubSpot workflows to support smooth campaign execution and lead nurturing.

• Assist with CRM tasks including data entry, segmentation, and campaign management.

Cross-Department Collaboration

• Work closely with product, creative, and other marketing stakeholders to ensure cohesive and effective campaigns.

• Act as a liaison between departments to support communication, alignment, and coordinated marketing execution.

Technical Proficiency & Process Improvement

• Use WordPress, Webflow, HubSpot, and other tools to efficiently manage marketing tasks and operations.

• Continuously assess and improve processes to streamline marketing workflows and enhance productivity.

• Stay up to date with digital marketing trends and technologies to drive innovation and results.

Qualifications

Experience

• 3+ years of experience in digital marketing focused on email marketing, website management, and data analysis.

• Technical proficiency with WordPress or Webflow for website management.

• Hands-on HubSpot experience, including building landing pages, email campaigns, and workflows.

• Strong understanding of analytics tools and ability to interpret and act on insights.

Skills

• Excellent verbal and written communication skills with clear, concise messaging.

• Detail-oriented, highly organized, and able to manage multiple projects simultaneously.

• Strong collaborator with the ability to articulate strategies and work effectively across teams.

• Self-motivated, proactive, and capable of owning projects independently.

• Creative and analytical mindset with a focus on performance improvement and opportunity identification.

What Success Looks Like

• Consistently meeting or exceeding KPIs for digital marketing campaigns.

• Smooth, efficient email campaign execution with strong engagement and conversion metrics.

• A well-managed, up-to-date website with high-quality content supporting brand goals.

• Effective collaboration with cross-functional teams contributing to successful marketing initiatives and business growth.

Opportunity

This is a fantastic opportunity to join a dynamic, innovative company where your expertise will directly contribute to creative and impactful marketing campaigns. If you are a self-starter with strong digital marketing and technical skills, this role offers the chance to support businesses in thinking differently and breaking away from the ordinary.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets