Director of Marketing & Digital Experience

Company Overview

Allied Air Enterprises is a division of Lennox International. We bring together the collective strengths of seven comfort brands – Armstrong Air, AirEase, Concord, Ducane, Allied, Allied Commercial and Magic-Pak to give distributors and dealers the ultimate source for heating and cooling solutions. From compact residential applications to large commercial projects, Allied Aire Enterprises redefines ease-of-business through breadth of product, resources and competencies unparalleled in the market. 

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

Job Overview:

We are seeking a highly skilled and experienced Director of Marketing & Digital Experience to lead our marketing efforts, E-commerce and customer website,drive the growth, and optimize our digital products and processes to deliver intuitive, consistent, value-added customer facing digital solutions. The ideal candidate will be a strategic thinker, innovative problem-solver, and an expert in traditional and digital marketing techniques and technologies. You will be responsible for developing and executing a comprehensive marketing strategy and the digital roadmap that aligns with our business objectives, enhances our brand, and drives customer acquisition and retention, while also optimizing our products and processes.

The customer experience extends the customer-perceived value beyond our products and services enabling new opportunities to gain an advantage over our competitors inspiring customer loyalty, boosting sales and improving growth through exceptional marketing support and digital experiences.

Key Responsibilities:

• Strategic Leadership: Develop overall Marketing Strategy, Digital and E-Commerce comprehensive roadmaps including development and use of key milestones/KPIs as a key part of the overall Allied Air strategy. Align initiatives with the company's broader strategy and business objectives.
• Team Management: Lead, develop and mentor a team of professionals specializing in brand and product marketing, digital solutions, SEO (Search Engine Optimization), social media, e-commerce and content creation. 
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies while maximizing ROI (Return on Investment).
• Content Strategy: Oversee the creation and optimization of traditional and digital content, including distributor marketing collateral,  website content, blog posts, social media content, and email marketing campaigns, ensuring alignment with overall products and processes.
• Data Analysis: Utilize customer data and analytics to gain insights into customer behavior, preferences, and pain points, and use this information to make data driven decisions for continuously improving the customer experience
• Market Research: Stay up to date with industry trends, competition, and customer behavior to adapt the digital marketing strategy and inform digital product development and process improvements.
• Digital Products and Process Optimization: Map customer’s end-to-end experience and identify pain points along with opportunities for improvement. Work with functional application owners to develop new tools and/or enhance existing tools, building requirements, and supporting testing.
• Cross Functional Collaboration: Collaborate with cross-functional teams to optimize marketing products and streamline processes to enhance customer experience and efficiency
• Customer Satisfaction: Enhance overall customer satisfaction by delivering consistent, cohesive experiences that meet or exceed customer expectations. Develop and implement mechanisms for collecting customer feedback, such as surveys, reviews, and social media monitoring, and use this feedback to drive improvements
• Digital Accessibility: Ensure that digital assets and platforms are accessible to all customers, including those with disabilities, in compliance with accessibility standards

Qualifications

Qualifications:

• Bachelor's degree in Marketing, Business, e-Commerce, Engineering or a related field (Master's degree preferred)
• Minimum of 10 years of experience in marketing, brand promotion,  digital development, digital strategy, e-commerce, with a proven track record of success
• Strong understanding of these tools specific to digital customer experience: eCommerce (Hybris, SAP), marketing (SalesForce, Adobe, DotCMS, Sproutloud)
• Exceptional analytical, communication and leadership skills
• Strong understanding of digital technologies and business value, project management methodologies
• Up-to-date knowledge of marketing trends, product development, and process improvement best practices
• Strong hands-on knowledge of Microsoft Office 365 applications (PowerPoint, Excel, Word, SharePoint)
• Preferred knowledge of various reporting tools (Microsoft PowerBI, Qlik, SAP BI, etc.)
• Preferred knowledge of interface technologies (ALE, BizTalk, MuleSoft, RFC, etc.)
• Strong leadership and team management skills
• Strong written and verbal communication skills
• Results-driven with a focus on achieving KPIs (Key Performance Indicators) and ROI

This position is onsite, Monday through Friday in the office.

WHAT WE OFFER

Benefits:

Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.

New employees in this role also receive agreed upon paid time off, 2 paid well-being days, 1 paid volunteer day, 10 paid holidays, and 3 floating holidays per year.

This position is based in the office, Monday through Friday. 

Our Culture:At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization.  They define our culture – which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member’s contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you’ll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us!

Disclaimers:

The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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