Beverage Sales Manager

A premium domestic producer of frozen fruit purées, concentrates, and custom blends is expanding into the beverage and spirits sector. This role will lead national sales strategy targeting major spirit distributors, beverage retailers, and grocery chains. The position owns go-to-market execution for new beverage products—especially syrups, flavor innovations, and cocktail applications—and plays a critical role in expanding the brand’s footprint nationwide.

Key Responsibilities

Strategic Growth & Market Development

• Build and execute go-to-market strategies for beverage and syrup launches.
• Analyze market trends, pricing data, and competitor positioning to shape portfolio strategy.
• Set and track sales targets by category, ensuring alignment with overall business goals.

Sales & Distribution Leadership

• Manage relationships with major spirit distributors, retail buyers, and grocery partners.
• Negotiate contracts, pricing, and promotional programs to maximize revenue and margin.
• Drive product introductions and display activations with key accounts such as Total Wine & More, Publix, BevMo, and other regional and national beverage retailers.

Partnerships & Brand Promotion

• Develop and execute co-marketing initiatives with spirit and beverage partners.
• Represent the brand at industry trade shows, tastings, and promotional events.
• Cultivate long-term relationships to strengthen category presence and secure recurring business.

Innovation & Product Development

• Collaborate with R&D and marketing on flavor profiling, seasonal launches, and cocktail trends.
• Translate consumer insights into product development opportunities and new flavor concepts.
• Provide market feedback to inform innovation and strengthen competitive advantage.

Qualifications

• Bachelor’s degree (BS / BA) required.
• 5+ years of experience in beverage or spirits sales, product management, or brand development.
• Proven success managing national and regional spirit distributors, retail buyers, and grocery chains.
• Existing relationships with key accounts such as Total Wine & More, BevMo, ABC Fine Wine & Spirits, Costco, and Publix highly preferred.
• Background in syrups, flavors, cocktail innovation, or mixology strongly desired.
• Skilled in negotiation, presentations, CRM tools (Salesforce preferred), and Microsoft Office Suite (Excel, PowerPoint, Word, SharePoint).
• Strong project management and cross-functional collaboration skills.
• 30-60-90-day sales planning experience and proven ability to exceed sales targets.
• Willingness to travel up to 50%, with proximity to a major airport preferred.

Compensation & Benefits

• Base Salary: $80,000
• Bonus: 25% bi-annual ($20,000)
• Profit Sharing: 12% ($12,000)
• Total Potential Annual: ~$112,000
• Benefits: 100% company-paid medical, dental, vision, and life insurance; EAP program; 11 paid holidays; vacation; company laptop, docking station, cell phone, and credit card; mileage reimbursement.