Senior Marketing Automation Specialist (Remote)

This position is posted by Jobgether on behalf of Cengage Group. We are currently looking for a Senior Marketing Automation Specialist in Virginia, USA.

This role offers a unique opportunity to lead and optimize marketing automation strategies, focusing on Salesforce Marketing Cloud (SFMC). You will work closely with marketing, product, and technology teams to execute and refine automated marketing journeys that drive engagement and business results. The position involves managing complex email campaigns, troubleshooting system issues, and implementing data-driven optimizations. You will also explore and propose innovative approaches to enhance marketing automation capabilities. Success in this role requires a strong technical foundation, attention to detail, project management skills, and the ability to translate technical concepts for diverse stakeholders in a collaborative environment.

Accountabilities

• Design, implement, and optimize automated marketing journeys using Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Audience Builder.
• Manage multi-audience email campaigns globally, ensuring accurate data segmentation and delivery strategy.
• Troubleshoot and resolve system issues, maintaining integrations between Salesforce and Marketing Cloud.
• Monitor, analyze, and report on campaign performance, providing actionable insights to improve results.
• Collaborate with cross-functional teams to ensure alignment of marketing automation with business goals.
• Explore, research, and propose new approaches to enhance marketing automation processes and adoption.
• Maintain attention to detail in building journeys, ensuring flawless data accuracy and system configurations.

• 3+ years of Salesforce Marketing Cloud administration experience, including managing complex journeys with multiple decision splits, AMPScript, and multiple data sources.
• 3+ years of email campaign management and delivery leadership experience, with production and segmentation strategy expertise.
• 2+ years of experience with digital marketing tracking tools such as Google Analytics.
• Salesforce Associate certification or higher; Marketing Cloud Administration certification required.
• Proficiency in AMPScript, SQL, and HTML at a basic to moderate level.
• Understanding of CAN-SPAM, GDPR, and other data privacy regulations.
• Strong problem-solving skills, project management capability, and the ability to communicate technical concepts to non-technical stakeholders.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.

• Competitive base salary: $67,000 – $87,100 USD annually, adjusted based on experience and location.
• Eligibility for performance-based incentives.
• Comprehensive health and wellness coverage.
• Retirement and financial planning benefits.
• Paid vacation and flexible work arrangements.
• Educational assistance and continuous learning opportunities.
• Inclusive, collaborative, and engaging work environment that values diverse perspectives.
• Employee programs for volunteerism and community engagement.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly:
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then managed by their internal hiring team.

Thank you for your interest!

#LI-CL1