Senior Customer Lifecycle Marketing Manager

This position is posted by Jobgether on behalf of Helium 10. We are currently looking for a Senior Customer Lifecycle Marketing Manager in the United States.

This role is ideal for a strategic and results-driven marketing professional ready to own and optimize the entire customer journey—from initial signup through activation, retention, churn reduction, and expansion. You will lead the design and execution of sophisticated lifecycle campaigns across multiple channels, using data and creativity to enhance customer engagement and lifetime value. This position requires strong analytical skills, cross-functional collaboration, and a passion for continuous optimization within a fast-paced, innovative environment.

Accountabilities:

• Lead end-to-end customer lifecycle mapping covering awareness, activation, value realization, and advocacy stages.
• Identify and implement opportunities for automation and personalized engagement at every stage of the customer journey.
• Design and launch campaigns across email, SMS, in-app messaging, push notifications, and other channels.
• Develop segmentation strategies leveraging behavioral, demographic, and transactional data.
• Define, track, and report on key lifecycle metrics including activation rates, churn, LTV growth, and engagement.
• Continuously test and optimize lifecycle initiatives using A/B testing and performance analysis.
• Collaborate with Product, Data, Creative, Sales, and other teams to create a cohesive, automated customer journey.
• Stay current with industry trends and emerging marketing technologies to maintain a competitive edge.

• 8+ years of experience in lifecycle marketing, CRM, or related fields.
• Proven hands-on expertise with CRM platforms such as Braze, Iterable, HubSpot, or Salesforce Marketing Cloud.
• Demonstrated success in driving revenue growth via lifecycle monetization strategies including freemium-to-paid conversions and upsell campaigns.
• Strong analytical skills and ability to translate data into actionable marketing strategies.
• Experience with marketing automation, CRM systems, and analytics tools like Google Analytics or Amplitude.
• Excellent problem-solving, communication, and collaboration skills.
• Self-motivated, results-driven, and proactive in achieving goals.
• Experience summarizing and presenting marketing insights to cross-functional stakeholders.
• Background in SaaS and/or e-commerce marketing.

• Paid holidays and floating holidays.
• Comprehensive medical, dental, vision, FSA/HSA, life insurance, and pet insurance plans.
• 401(k) plan with employer match.
• Up to 2 paid days off annually to volunteer with 501(c) organizations.
• Paid parental leave.
• Competitive base salary range of $120,000 to $145,000, plus eligibility for an annual bonus based on performance and incentives.
• Remote work flexibility.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role.
Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!

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