Senior Director, GTM Strategy

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale.

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper is a remote-first organization with team members across the US, France, and Australia.

About The Role

We are seeking a seasoned, strategic GTM leader to own the vision, design, and execution of our best-in-class Go-to-Market (GTM) strategy. In this role, you will drive how Jasper wins in the market, refining segmentation and positioning, defining ideal customer profiles and value propositions, and aligning product, marketing and sales for maximum impact as we scale. You’ll partner closely with GTM leadership and across customer success, marketing, and sales to ensure we have the right strategic framework, hypotheses and data-driven plans to win in high-growth SaaS/AI markets. This is a high-visibility role with significant influence and an opportunity to shape Jasper’s growth trajectory.

This fully remote role reports to the VP of Finance and is open to candidates located anywhere in the continental US.

 What you will do at Jasper

• Define and own Jasper’s GTM strategy: segmentation, target markets (mid-market, enterprise, industry verticals), value propositions, go-to-market plays, and motions (direct, partner, channel).

• Lead development of ideal customer profiles (ICP), buyer personas, competitive analysis and positioning to inform GTM priorities across the funnel.

• Partner with Product and Marketing to refine product-market fit, packaging, pricing strategy (in collaboration with GTM Operations) and messaging that resonates with target buyers.

• Build and lead the strategic road-map for market expansion: new verticals, enterprise vs. SMB/mid-market transitions, global expansion plans.

• Collaborate with Sales leadership to define coverage models, quota/metric alignment, partner ecosystem and partner motion strategy.

• Drive scenario planning, market sizing, TAM/SAM/target modeling to inform resource allocation and strategic decision-making.

• Provide executive-level insights and recommendations to the GTM leadership and the executive team: key trends, growth levers, risk mitigation.

• Monitor, iterate and refine GTM strategy over time adjusting to market dynamics, competitive changes and internal learnings.

What you will bring to Jasper

• 12+ years of experience in GTM strategy, high-growth SaaS/AI businesses; at least 5+ years in a leadership/Director or Senior Director capacity.

• Proven track record of designing and executing GTM strategies that drove substantial revenue growth and market expansion.

• Deep understanding of SaaS business models, buyer personas (marketing tech, enterprise subscription SaaS), segmentation, go-to-market motions (direct, partner/channel).

• Strong strategic thinker who is data-driven, comfortable with ambiguity, and can build clear strategic frameworks that translate into tactical plans.

• Excellent communication skills, including experience presenting to executive teams and influencing cross-functional stakeholders (Product, Marketing, Sales, Finance).

• High-degree of business acumen, analytical rigor (market sizing, TAM modeling, competitive landscape) and commercial mindset.

• Comfortable working in a fast-moving, high-growth environment, willing to roll up sleeves and drive change.

Compensation Range

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected total salary range for this role is $250,000-$280,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Benefits & Perks

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families

• 401(k) program with up to 2% company matching

• Equity grant participation

• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work

• FlexWellness program ($1,800 annually) to help support your personal health goals

• Generous budget for home office set up

• $1,500 annual learning and development stipend

• 16 weeks of paid parental leave

Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills. 

We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.

By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa.