Product & Channel Marketing Manager

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Job Purpose

The Product & Channel Marketing Manager is a leadership role within Distribution Marketing Team focused on the development and distribution of strategic sales ideas, collateral, and content through partnership with key members driving organizational initiatives and the sales distribution force. This position will manage marketing collateral through the approval process and provide training and best practices to wholesalers and other marketing clients.

Essential Responsibilities

• Responsible for understanding the competitive environment and industry landscape including non-annuity products in the advisory space.
• Partners with the Advisory Integration Group to market Fintech programs and new technology enhancements.
• Manages development of marketing collateral and email campaigns.
• Collaborates within Strategic Relationships team to deliver product focused campaigns.
• Partners across JNLD on specific prospecting challenges and unique territory needs.
• Partners with Sales Desk Leadership on specific areas of Marketing support, development of new collateral and training needs.
• Develops new marketing ideas and strategies based on Leader’s Council requests.
• Partners with the Digital Marketing team to streamline messaging consistently to targeted channels and advisors.
• Partners with Market Research to further define and segment advisory space for better targeting, lead gen, reporting, etc.
• Works with key members of the Marketing leadership team to leverage marketing automation, define success and measure ROI.
• Shares responsibility of Aprimo queue and sponsor review of materials.
• Shares responsibility of the Marketing Strategy Inbox to answer questions and serve as a resource to the sales teams.
• Attends team meetings, plug ins, sales desk trainings and marketing fairs at the Nashville office.
• Serves as a resource for the sales force for questions on marketing materials.

Other Duties

• Presentations and public speaking as needed.
• Performs other duties and/or projects as assigned.

Knowledge, Skills and Abilities

• In-depth understanding of the financial services industry.
• Creativity and vision for taking abstract concepts and developing into tangible materials.
• Must be a self-starter with creative ability.
• Vision for future marketing opportunities with the ability to address them proactively.
• Excellent written and verbal communication skills.
• Strong public speaking and presentation skills.
• Possess strong organizational and time management skills with the ability to manage multiple projects simultaneously.
• Proven ability to pay attention to detail.
• Strong ability to problem solve and find resolutions.
• Excellent customer service skills with ability to develop strong relationships.
• Ability to work a demanding schedule to see projects through to completion.
• Knowledge of the Microsoft Office Products (Outlook, Word, Excel and PowerPoint).

Qualifications

• Bachelor's Degree or equivalent education and experience required.

• 5+ years prior Financial Services marketing experience, with strong financial industry and annuity knowledge required.

• Experience working with financial advisors in any capacity preferred.

• Securities Industry Essentials (SIE) preferred.

• FINRA Series 6 or 7, FINRA Series 63 preferred.

We don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.