Marketing Manager, Event Audience - job 1 of 2

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

About Channel Partners

Channel Partners is a media and events destination for the information technology and communications industry. We provide information, perspective, and connection for the entire channel ecosystem, including solution providers (SPs), managed service providers (MSPs), managed security service providers (MSSPs), cloud service providers (CSPs), value-added resellers (VARs) and distributors, technology solutions brokerages, subagent and agents, as well as leading technology vendor partners and communication providers.

Channel Partners properties include awards programs such as the Channel Partners MSP 501, a list of the most influential and fastest-growing providers of managed services in the technology industry; the Channel Circle of Excellence, which honors innovative leaders from top channel vendors and distributors; Channel Partners events, which delivers unparalleled in-person events including Channel Partners Conference & Expo and MSP Summit.

Channel Partners is part of Informa Connect, a leading provider of live events, digital content and training for the global business technology community. Through in-depth expertise and an engaged audience community, Informa Connect helps business professionals make better technology decisions and marketers reach the most powerful tech buyers and influencers in the world. Informa Connects portfolio includes more than 450 annual events attended by 12,000 business professionals,

This role is based in the Phoenix, New York, Boulder, Irving or Washington, D.C. office

We're seeking an Event Marketing Manager to join our dynamic team and drive marketing excellence for two industry-leading events: Channel Partners Conference & Expo and MSP Summit, the world's largest independent channel events. In this high-impact role, you'll develop and execute innovative marketing campaigns that deliver outstanding results while creating memorable experiences for our target audience. You will bring strategic marketing expertise combined with creative execution skills to meet attendance and delegate revenue goals, while elevating our brand reputation.

Why you’ll thrive here

You’re encouraged to be creative and experiment with innovative marketing approaches. You’ll work with a close-knit, collaborative team that loves our market and what we do. Your campaigns will directly impact business outcomes, connecting technology executives and business owners with unparalleled networking opportunities, industry insights, and vendor-neutral expo experiences featuring over 300 technology suppliers. Channel Partners event is consistently referred to as the best event of the year – internally and externally. Take a look at why: Channel United Official Music Video, 2025 Highlight Video, 2024 Highlight Video.

Join our passionate team and make your mark on the events industry by elevating how we connect with and engage our community of technology channel professionals.

Key responsibilities

What you will produce

• Innovative Campaign Excellence - Create and execute breakthrough marketing campaigns that captivate audiences and drive measurable results
• Strategic Audience Engagement - Develop targeted campaigns that attract high-value audiences and foster meaningful connections with our community
• Data-Driven Performance Management - Track KPIs, analyze metrics, and provide actionable insights through comprehensive reporting and forecasting
• Digital Marketing Leadership – Implement cutting-edge marketing automation and digital strategies that optimize reach and conversion

As the Marketing Manager, Event Audience, you will assume the following key responsibilities, plus any other reasonable duties as required:

Strategy

• Partners with Director, Marketing or Senior Marketing Manager to create a marketing strategy and integrated marketing plans, to deliver key marketing and business objectives
• Discover and pilot emerging marketing channels and digital solutions across diverse platforms including social media (organic/paid), streaming TV, telesales, SMS, search marketing, digital advertising, and referral programs. We value curiosity and eagerness to learn above existing expertise in every medium.
• Collaborate on event website optimization to create seamless customer journeys, ensuring content is discoverable and engaging through strategic SEO and SEM implementation.
• Track engagement metrics and implement targeted strategies to retain attendees, re-engage previous participants, and find new prospects.

Best practice/measuring performance/innovation & product development

• Creates a best practice marketing environment, finding new and innovative ways to improve campaigns, champion new methodologies and drive adoption of proven strategies across the organization.
• Leverage advanced technology platforms to maximize ROI and operational efficiency while continuously tracking channel performance and incorporating real-time insights into campaign optimization
• Maximizes usage and adherence to Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements
• Fosters and leads internal partnerships, ensuring collaboration is driven with a customer focus.

Knowledge & Skills

• Data Analytical Skills - review data and information, draw conclusions and actionable takeaways.
• Familiarity with various marketing mediums (SEO/SEM/Social) to drive awareness and grow audience is a plus.
• Planning, developing and executing go-to-market strategic marketing plans and accurate forecasting.
• Marketing Automation; use of Marketing technology/software platforms to streamline marketing efforts and make them more effective.
• Strong collaboration and communication skills; written, verbal, presentation
• Organized, detail-oriented, and able to manage multiple priorities at once
• Commerciality/Budget Management.

Experience & Qualifications

• Minimum 5 years of experience in a marketing function or agency
• Demonstrable experience in Campaign Management, forming and executing a strategy that raises awareness, generates interest and desire, and solicits action. 
• Experience in Brand Marketing, establishing thought leadership, credibility, and authority.
• Building and maintaining relationships and understanding customer needs.
• Managing senior stakeholders and indirectly, large complex customers.
• Demonstrable knowledge of the competitive landscape.
• History of Marketing KPI delivery

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $75,000 - $85,000 based on experience. 

This posting will automatically expire on 12/19/2025

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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