Retail General Manager

Huckberry is looking for a bold, entrepreneurial General Manager to lead our Armitage Ave. retail location, opening in Chicago in early November 2025. This is your chance to join one of IAB's most disruptive consumer brands and shape the future of our retail experience. We want someone who’s scrappy, adventurous, sales-driven, and passionate about creating incredible customer experiences while growing a loyal community of Huckberry ambassadors.

Responsibilities 

• Bring Huckberry’s mission and adventurous spirit to life in a retail environment that inspires our customers 
• Build, lead, and coach a passionate, high-performing retail team who “gives a shit” about our customers and the brand
• Deliver an incredible brand and customer experience and turn our guests into Huckberry ambassadors
• Oversee visual merchandising and leverage business insights to keep the store fresh and dynamic
• Maintain open communication with HQ to ensure that e-commerce promotions, markdowns, new launches, and messaging align with the in-store experience
• Manage inventory on the sales floor and stockroom to optimize sell-through and maximize space efficiency
• Work closely with HBHQ and distribution centers to manage receiving, inventory, transfers, and SKU accuracy
• Work with our Brand Marketing team to whip up a constant rotation of fun, inspiring, and profitable events for our community—past events from our NYC Pop-up store location include surfboard shaping classes, knife sharpening demos, and a private concert by Jamestown Revival
• Improve retail processes and standards in collaboration with HQ
• Run a profitable store that consistently exceeds sales goals while balancing profit and loss management

• 3+ years in store management or 5+ years in retail management required (bonus points for store openings)
• Proven experience leading teams and creating a culture that’s as adventurous as the Huckberry brand
• A fearless, self-starter attitude with the ability to hustle and think outside the box to drive results
• A scrappy, hands-on approach to tackling inventory management and staff scheduling
• Strong alignment with Huckberry’s mission, values, and lifestyle—someone who lives the brand
• Flexibility to work weekends, holidays, and adapt to the ever-changing retail environment
• Comfortable lifting up to 30 lbs regularly and being on your feet most of the day

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Sabbatical Leave
• Mental health resources
• Paid Parental Leave
• Paid Time Off & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount

Company Description

Huckberry is the ultimate one-stop men's shop for discovering the best gear and threads. Over a million guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more. We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like Lululemon, Tacoma, and Coors. We look forward to meeting you.

Want to get to know us better? Check out our:

• Journal: http://huckberry.com/blog
• Youtube: https://www.youtube.com/@Huckberryco
• Instagram: http://instagram.com/huckberry
• X: https://x.com/Huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.

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