Lead GTM Strategist

POS-27679

As a Lead GTM Strategist at HubSpot, you will be instrumental in shaping and executing our efficiency between Sales and Marketing. Your focus will be on improving how we prioritize and manage leads to drive higher revenue outcomes, working closely with Marketing, Sales, Revenue Operations, and Product teams. 

You will be a pivotal member of our dynamic team, taking on various projects related to Marketing Demand, Prospecting, and Lead Prioritization. You will act as an internal consultant to cross-functional teams, taking on different projects and going where problems are. This role is expected to operate in ambiguity and bring solutions to our business’ largest productivity headwinds. 

This is a high-impact role that offers significant visibility across HubSpot's leadership. You’ll report to the Sr. Director of Demand Management Strategy and partner closely with cross-functional teams to unlock future growth opportunities.

Responsibilities include:

• Design strategies to prioritize demand based on potential revenue
• Define and refine processes to improve the Sales rep experience, simplifying how they prioritize and work with leads to maximize productivity.
• Develop key performance indicators (KPIs) that measure lead quality and ensure Marketing is accountable for volume and quality, while Sales focuses on effective engagement and conversion.
• Drive improvements in the lead prospecting process by implementing strategies to surface and prioritize the best opportunities for sales teams.
• Collaborate with Marketing to align demand acquisition tactics, ensuring that they generate leads that are well-matched to our Sales team’s needs and capacity.
• Continuously analyze data and use insights to recommend and implement improvements to the way leads are prioritized, routed, and worked.

Who Are You?

• You’re a strategic thinker with the ability to manage complexity and deliver solutions that drive measurable results.
• You bring strong project management skills, with experience executing cross-functional initiatives that align teams across Sales, Marketing, and Operations.
• You enjoy working in ambiguity and having exposure to a variety of workstreams
• You have a deep understanding of CRM systems and best practices, and you’re comfortable using data to inform decisions.
• You have a data-driven mindset, with the ability to do lightweight data analysis for the sake of creating clear recommendations to the business.
• You excel at creative problem-solving, identifying innovative ways to improve processes and outcomes.
• You take ownership of your work and operate autonomously, driving initiatives forward even in the face of ambiguity.
• You’re an excellent communicator, able to distill complex information into clear and actionable recommendations for stakeholders.
• You consistently deliver results by balancing long-term strategic thinking with a focus on short-term execution and impact.