GTM Engineering Lead

Ready to find your perfect job fit?

Welcome to HomeBuddy, where making a home awesome is like seeing a vision come to life! We are on a mission to create a friendly and trusted platform to connect homeowners with the right contractors across the US. 

What started as a small idea has become a fast-growing home improvement platform focusing on lead quality and long-term partnerships based on trust and mutual success. We are a product-first company with a long-term outlook - our platform consistently and positively evolves based on data insights and the most up-to-date tools.

This job is for you if

• You are looking for a high-impact role where you’ll shape and scale the outbound function.
• You want the chance to innovate, lead a talented team, and drive measurable growth in a collaborative environment.
• You would like to work in a positive atmosphere where teamwork and trust in your colleagues are primary values. 
• You succeed in an environment that values initiative and sharing feedback and where your suggestions and efforts are recognized and appreciated.
• You are used to taking responsibility for solving difficult tasks and are directly involved in how your efforts impact the final result.

This full-time and remote position offers flexible working hours. However, availability is required during core hours from 8 AM to 2 PM CDT (GMT-6 winter time, GMT-5 summer time), Monday through Thursday. Outside of these core hours, you have the flexibility to manage your schedule as long as you meet deadlines and job responsibilities.

Your future tasks will include

• Team Leadership & Management - You’ll lead and mentor the Outbound Marketing Automation and Marketing Research leads, guiding their teams while overseeing daily operations. By fostering a culture of accountability and growth, and through regular 1:1s and team meetings, you’ll ensure alignment, motivation, and strong performance.
• Outbound Strategy & Execution - You’ll oversee the outbound marketing strategy end-to-end, from targeting and prospecting to messaging and engagement. A key focus will be building scalable, automated campaigns across LinkedIn and other B2B channels, while refining processes to maximize impact.
• Data, Research & Insights - You’ll collaborate with the Marketing Research team to identify high-value accounts and opportunities, while analyzing campaign data to deliver insights that boost conversions and ROI. Staying on top of trends in automation and buyer behavior will keep outbound efforts effective and innovative.
• Collaboration & Alignment - You’ll align outbound campaigns with broader sales and marketing strategies, ensuring smooth integration with GTM initiatives. Your work will drive strong lead flow, clear processes, and effective follow-up to support overall growth.

You’re going to need this to be successful in this role

• 3+ years of experience in B2B outbound marketing, with at least 1 year in a management role, ideally within high-growth or SaaS organizations.
• Experienced people manager with a track record of leading both direct and indirect reports.
• Expertise in automation-driven outbound campaigns, especially LinkedIn outreach, supported by hands-on experience with tools like Clay, Make, and other automation platforms.
• Skills in GTM strategy, reporting, and optimization across outbound channels, with a strong analytical mindset to interpret data, identify trends, and act quickly.
• Passion for outbound marketing, staying ahead of emerging trends, tools, and best practices, and able to thrive in a fast-paced, agile environment.

It’s nice if you also have 

• Experience in the Home Improvement Industry.
• Experience creating reports in ThoughtSpot and HubSpot.

Why choose HomeBuddy

• Enjoy the freedom to work from anywhere without being tied to one place - while ensuring you are available to our team during the agreed working hours.
• Achieve a harmonious work-life balance with a flexible schedule tailored to your local needs, along with paid vacation, sick leave, and local holidays.
• Empower yourself with work equipment of your choice partially paid for by HomeBuddy and up-to-date apps and tools to maximize your productivity.
• Feel valued and appreciated with an industry-leading compensation package.
• Get recognized and rewarded for both outstanding individual efforts leading to extraordinary results and our team success. 
• Enhance your well-being with our allowance program covering fitness activities and mental health programs.
• Learn and expand your knowledge by both working on complex tasks and using paid training opportunities, including courses, events, and conferences.

If this sounds like you, we should talk!

By sending us your application you agree that Siren Group AG (known as HomeBuddy) will process your personal data to participate in this recruitment process. If you want to know more about how Siren Group AG processes your personal data please click here.