Growth Marketing Manager

About Hike Medical

Hike Medical is reinventing musculoskeletal care, starting with feet. Our proprietary AI-vision platform turns a 30 second web based (yes, no sensors) foot scan into precision engineered, 3D-printed insoles that prevent pain before it starts. We're already protecting on-their-feet workforces at Fortune 50 leaders, major health systems, and middle America manufacturers. Fresh off a stealthy round with top tier VCs, we run a fast, no BS, execution first culture out of Boston’s Seaport as we sprint toward $100M ARR and standing with 10M Americans as they step into their shoes daily.

• First and only PDAC approved 3D printed custom insole in the world 🌎

• 3 Proprietary AI models that power the experience

• Two products: One is focused on serving employers & health plans, and the other enables clinics to deliver foot care at a fraction of the cost - creating a virtuous cycle of clinician labelled data.

• Expanded care access to over 100,000 Americans to date

• 10x'd revenue from 2023 to 2024, and on track to do the same in 2025. Profitable month-over-month.
  

The Opportunity

You’ll lead the charge in turning our brand into a movement—one enterprise customer, broker channel, and employee at a time. This isn’t a marketing ops role. You’ll own how we show up in front of Fortune 50 clients, healthcare giants, clinical partners, and the workers they serve—from branded comms and campaigns to launch assets and activation playbooks. You'll bring our voice to life across formats and channels, with a sharp eye and sharper execution.

Design with constraints: Our customers have strict brand standards. You’ll build creative campaigns within those rails that still punch through noise and move the needle.

Launch like a founder: You’ll help drive new product, feature, and market launches across our customer base and distribution network—and make sure they land with clarity and momentum.

Write with purpose: From transactional emails to employer-facing one-pagers, you’ll keep our comms clear, confident, and conversion-ready. You’ll also help shape social, blog, and broader messaging.

Create at the speed of Hike: We don’t have a giant agency or bloated brand team. You’ll work directly with the co-founders and product team to execute quickly and iterate with intent.

What Excites Us

These aren't hard and fast requirements as we care more about bias to action and crisp thinking than matching every bullet.

• 2–6 years in content, comms, lifecycle marketing, or brand ideally at a high-growth B2B or healthcare startup.

• Scrappy design instincts (Figma, Canva, etc), with a portfolio of visually appealling, brand-aligned work

• Excellent writer and editor - you know how to say more with less, and make messaging resonate (with or without AI)

• Prior experience managing customer or partner-facing assets with tight brand guardrails

• Bonus: you've worked with brokers, HR teams, or benefit platforms before

• Bonus: you’ve launched multi-channel campaigns with physical & digital channels
  

What You’ll Own

• Communications plans and marketing assets for Fortune 50 clients and major health systems

• Brand management and delivery across formats—email, decks, print, web, and product

• All outbound email campaigns, internal launch comms, and UX copy for transactional/service emails

• Content strategy + light execution for social channels and Hike’s blog

• Messaging and creative for channel distribution (brokers, clinical networks, wholesale)

• Ongoing maintenance and organization of our marketing & brand asset library
  

What You’ll Get

• Competitive cash + real equity

• Full medical, dental, vision; $15k relocation bonus if needed

• Work directly with the founding team and scale the brand that’s changing MSK care forever

• Five days a week on-site in Boston’s Seaport—we move faster in person, and you’ll be at the center of it all

• Oh, did we mention free custom insoles?
  

Sound like you? Apply now. Let’s go build something big.