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Product Marketing Manager, Pricing & Packaging (Contract)

GoFundMe is a mission-driven platform that helps people and nonprofits raise funds for causes they care about. We are seeking a seasoned Product Marketing Manager on a 6–8 month contract to lead pricing and packaging strategy across PLG and traditional SaaS products, working cross-functionally to develop, test, and roll out monetization approaches that drive acquisition, expansion, and retention.

Skills

  • 6–8 years product marketing experience in B2B SaaS with pricing & packaging focus
  • Deep knowledge of PLG models (freemium, usage-based, self-serve funnels)
  • Experience designing and executing pricing experiments and pilots
  • Strong analytical ability and familiarity with pricing research methods (Van Westendorp, Conjoint, MaxDiff)
  • Proven track record leading pricing overhauls or large monetization projects
  • Cross-functional collaboration with product, growth, sales, CS, and data teams
  • Project management and ability to deliver on tight 30/60/90-day milestones

Responsibilities

  • Evaluate current PLG and SaaS pricing/packaging and recommend value-aligned pricing strategies
  • Lead qualitative and quantitative market and customer research on willingness-to-pay and competitor pricing
  • Design monetization frameworks including tiered, bundling, usage-based, and freemium models
  • Collaborate with Product and Sales to define and refine Ideal Customer Profiles (ICPs)
  • Design and run pricing experiments (A/B tests, pilots) to validate hypotheses
  • Prepare GTM readiness: collateral, training, sales/CS enablement, and customer communications
  • Own project execution, cross-functional coordination, milestones, and timelines
  • Define KPIs and measure performance of pricing initiatives, iterating based on data

Education

  • Relevant bachelor's degree preferred but not required; equivalent experience accepted
  • Preferred background in economics, finance, or business strategy

Benefits

  • Competitive hourly rate: $69–$104 per hour
  • Fully remote role
  • 6–8 month contract (no benefits or equity for this contract position)
  • Opportunity to work with a mission-driven organization and influence high-impact monetization work
  • Collaborative cross-functional team environment
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$179920 / YEARLY (est.)
min
max
$143520K
$216320K

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GoFundMe is the leading online fundraising platform based in America. As of 2020, over $9 billion has been raised on the platform, with contributions from over 120 million donors worldwide.

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BADGES
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CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Collaboration over Competition
Growth & Learning
Transparent & Candid
Mission Driven
Social Impact Driven
Passion for Exploration
BENEFITS & PERKS
Dental Insurance
Health Savings Account (HSA)
Vision Insurance
Performance Bonus
Paid Holidays
Sabbatical
Medical Insurance
401K Matching
Paid Time-Off
Learning & Development
Maternity Leave
Paternity Leave
Mental Health Resources
FUNDING
DEPARTMENTS
TEAM SIZE
SALARY RANGE
$143,520/yr - $216,320/yr
EMPLOYMENT TYPE
Contract, remote
DATE POSTED
October 2, 2025
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