Head of Product Marketing
Key Responsibilities
Positioning & Narrative
Define Blink’s category, product messaging, and value propositions
Craft narratives that translate complexity into commercial clarity
Ensure consistency across sales, branding, and product channels
Build frameworks that others can adopt—not one-off decks
Go-to-Market & Launches
Lead GTM strategy for features, products, and major releases
Own launch planning, positioning, channels, and enablement assets
Partner with product and Growth/Commercial teams to drive adoption
Set structure for how Blink enters new markets and verticals
Execution & Content Ownership
Produce landing pages, sales decks, ads, briefs, one-pagers, case studies, and GTM collateral
Package Blink’s proof points, capabilities, and outcomes in market-ready formats
Create assets that shorten the sales cycle and support pipeline expansion
Collaboration & Lean Leadership
Work directly with leadership, product, sales, partnerships, and growth
Brief and manage agencies, freelancers, or pods when needed
Translate commercial objectives into execution plans that scale
Performance & Growth
Set and track KPIs tied to adoption, engagement, revenue, and retention
Use performance insights to evolve GTM strategy and positioning
Build repeatable launch systems and sales enablement frameworks
Ideal Profile
You’re not coming in to manage static comms; you’re here to build something. The right person will:
Have 7–10+ years in product marketing, GTM, or growth for B2B SaaS or platforms
Be comfortable shipping, not just strategy-decking
Thrive in lean environments without relying on large teams
Have launched products or features end-to-end
Understand how to turn insight into pipeline and positioning
Be commercially minded; not a task executor
Write and create - without waiting for a designer, strategist, or PMM team
Experience platforms, SaaS, tech, hospitality tech, or events
Zero-to-one category creation or repositioning
Companies scaling from pilot/proven to market expansion
Average salary estimate
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