Marketing Program Manager

About this role:

This role is part of the Global Marketing team in GSSO. The Global Marketing team is focused on driving topline revenue and increasing seller productivity.

Our Experiential Marketing team is tasked with creating programs that help convert prospects into clients through experiences that clearly demonstrate Gartner’s value proposition.  The Experiential Marketing Manager is a highly collaborative, business-savvy, innovative professional who has solid experience in building marketing programs, enabling Sales, and driving business impact.  You will be responsible for developing and executing a clearly defined strategy in a manner that drives revenue growth for the business. 

What you’ll do: 

• Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs – virtual and in-person – which are designed to showcase the value of Gartner to highly qualified prospects.

• Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize their success with Experiential Marketing programs.

  • Act as main point of contact for the salesforce within select regions (i.e., Europe).

  • Ensure that requests for participation in marketing programs meet the qualification criteria and set clear expectations for these qualification requirements with all relevant stakeholders.

  • Act as center of excellence (e.g., adapt program strategy to the region’s needs, lead Sales training, develop communications, support best practice execution, etc.).

• Work closely with other regional Experiential Marketing program leads to ensure consistent execution across regions and sharing of best practices globally.

• Partner with peers in Integrated and Digital Marketing teams to create a seamless experience in pre-event marketing campaigns and communications, onsite experiences (when in-person) and post-event communications.

• Execute programs for a portfolio of events/experiences throughout the year. Manage programs according to playbooks provided by global leads and act as the main point of contact for your region.

• Responsible for measurement and success of programs, including reporting, analysis, and interpretation of trends. Leverage the positive impact of the programs and continuously innovate to improve the prospect experience.

• Coordinate the needs of various stakeholders and ensure consistency and optimum utilization of Gartner resources (Analysts, budget, locations, etc.).

• Collaborate with key stakeholders including Sales leadership, Sales organization, Research & Advisory, Service Delivery, Conferences, and more, working cross-functionally to accomplish goals.

What you’ll need:

• 5-8 years of business, project management, and/or marketing experience.

• Demonstrated business acumen, a track record of excellent performance meeting targets and objectives.

• Demonstrated experience partnering with, coaching, supporting, and enabling Sales organizations.

• Experience executing multiple highly complex and/or strategic programs and activities.

• Strong attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously.

• Demonstrated ability to analyze complex issues and design appropriate solutions.

• Strong communication skills, including ability to tailor communication to audience to achieve desired results.

• Strong cross-functional collaboration acumen, working with multiple levels.

• Strong problem solving, strategic and critical thinking, analytical skills.

• Strong project management skills, event planning and organization skills.

• Limited travel required (10-15%)

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

• Collaborative, team-oriented culture that embraces diversity

• Professional development and unlimited growth opportunities

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