Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Job Description Summary

The Associate Director of Marketing will be responsible for the strategic customer growth in the US Region for the Medication Administration Portfolio, including the BD Alaris™ Infusion System, BD Alaris™ EMR Interoperability, Medication Safety Analytics, Alaris Support Programs, Infusion Preparation & Delivery Consumables, and IV Fluids Portfolio.

This role will focus on establishing and coordinating go-to-market (GTM) plans leveraging BD Way of Marketing (BDWOM), GPDS/ Launch Excellence Principles, MMS Sales Process and Win Room Operating Model frameworks. The leader will report directly to the Sr. Director of Marketing, Medication Administration-Infusion. This role will partner closely with cross-functional and regional partners to identify opportunities, plan strategies and tactically execute Commercial Excellence through profitable market share growth and portfolio expansion initiatives.  

PRIMARY RESPONSIBILITES:

• Owner of Capital, Software, Support and Consumables Revenue Growth Achievement

• Own, execute and track US Region annual strategic review (ASR) needle movers and commercial excellence growth initiatives.

• Define and Deliver GTM strategy, Brand Positioning, Segmentation and Insights.

• Execute Omnichannel Brand Campaigns to drive awareness, increase lead generation and opportunity pipeline.

• Drive competitive differentiation and strategies across BD Alaris™, BD Medication Administration Vial to Vien, MMS Medication Use Process, BD Connected Care and One BD that advance the world of health and deliver profitable growth.

ROLE EXECUTABLES:

• Develop an annual strategic marketing plan in alignment to BDWOM SWOT and GOST.

  • Execute market research initiatives, supported by consultants, and develop actionable recommendations to the business.

  • Responsible for market understanding & gaining a deep comprehension of market dynamics, competitive capabilities, and trend implications.  

  • Drives customer understanding as a core foundation to develop deep insights.

  • Leads strategy for market segmentation to divide market, customers, and/or account behaviors into well defined and distinct groups that are meaningful, identifiable, and actionable.

  • Utilizes objective and repeatable data to define, establish, report PAM, TAM, SAM and SOM. Monitor competitor activity and current industry activity through published sales and pricing data and other publicly available sources.

  • Partnership excellence with marketing communications to deliver a strong brand strategy and competitively differentiated positioning.

  • Deliver marketing campaign excellence in both product launch and always-on marketing strategies across tested and new omni-channels.

• Lead downstream marketing efforts in the US region, ensuring supporting marketing content, tools and activities are in place and in alignment to the BD MMS Sales Process.

  • Monitor and report business performance/achieving annual sales committed contract goals as a leading indicator to revenue achievement.

  • Cross functional collaboration to define pricing strategy, marketing programs, SPIFF/commission plans, and contractual terms.

  • Collaborate with product management, marketing communications, and sales to develop product positioning and messaging that resonate with our target buyer and supports BD MMS Sales Process.  

  • Develop customer success material to highlight best practices, including testimonials, case studies, videos, and webinars.

  • Develop evidence generation plan targeted at influencing the buying decisions.

  • Develop and support delivery of sales training plans and training meetings.

  • Develop support tools/processes to increase sales productivity and effectiveness.

  • Develop post market surveillance and proactive service strategy, plan, and execution that ensures referenceable customer sites.

• Oversight and management of external business & third-party partner relationships.

• Partner with upstream strategic marketing to help shape and commercialize future releases related to BD Alaris™ Infusion System.

• Support commercial teams through tradeshows, safety center demos and customer presentations.

LEADERSHIP:

• Demonstrate strong and clear accountability for revenue performance as part of a cross-functional team, developing excellent working relationships with all functions critical to Neeld mover achievement.

• Demonstrate leadership, learning agility and action orientation when facing uncertainty.  Instill confidence through leadership and actions.

• Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and negotiation capabilities.

• Promote and leverage diversity to achieve best outcomes and an inclusive work environment. Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes.

• Demonstrate and promote leadership courage by doing what is right. Instill confidence in associates and customers.

• Demonstrate agility and action orientation when facing ambiguity, change and uncertainty. Effectively manage change and instill confidence.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree required with a focus in marketing, business, communications, or nursing preferred. MBA is desired but not required.

• Minimum 7+ years’ marketing or sales experience in Acute Care Health System capital, software, and medical device related services experience is highly preferred.

• Previous experience with Medication Administration/Infusion Pump technologies is highly preferred.

• Strong Financial P&L and Business Acumen required.

• Experience in planning, executing, and measuring marketing programs, experience in product launch and omnichannel campaigns highly preferred.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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