Senior Manager, Consumer Integrated Marketing - New Verticals Habituation and Affordability
Skills
- 8+ years in marketing with experience in tech, eCommerce, or CPG.
- Proven lifecycle, retention, or growth marketing experience driving engagement and repeat behavior.
- Fluency across channels: brand, CRM, paid, lifecycle, and in-app.
- Analytical mindset: translating data and audience insights into measurable marketing actions.
- Experience shaping affordability/value narratives, promotions, or pricing communication.
- Strong cross-functional influence and stakeholder management.
- People leadership experience with hiring, mentoring, and performance management.
Responsibilities
- Define and own the Habituation & Affordability vision, strategy, goals, and roadmap for New Verticals.
- Plan and execute full-funnel integrated go-to-market campaigns across paid, owned, earned, and in-app channels.
- Translate customer insights into marketing and product recommendations to improve retention and value perception.
- Collaborate cross-functionally with Brand, Creative, Retention, Performance, CRM, Product, Strategy & Ops, Analytics, and Finance.
- Design experiments, measure performance, and optimize acquisition and retention strategies for efficiency and impact.
- Manage, mentor, and develop a high-performing team (manages ~2–3 direct reports).
- Monitor trends, competitive landscape, and metrics to evolve messaging and offers that drive habits and affordability perception.
Education
- Bachelor’s degree required
- MBA preferred
Benefits
- Base salary plus eligibility for equity grants
- 401(k) plan with employer matching
- Medical, dental, and vision benefits
- 16 weeks paid parental leave
- Flexible paid time off and paid sick time (per local law)
- Commuter benefits match
- Wellness benefits and mental health program
- Family-forming assistance
- Disability and basic life insurance
- 11 paid holidays
Average salary estimate
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