Demand Generation Marketer
About Edia
Our mission is for every child to have an exceptional experience in school.
Edia is a Series A technology startup revolutionizing K-12 education with AI-driven solutions. We develop software to improve math education, tackle chronic absenteeism, and optimize MTSS processes for school districts. Today, Edia supports 150+ districts across the country (e.g. New York City, Miami, Fulton County, Denver, etc.).
About the Role
We’re looking for a curious, experimental, and data-informed demand generation marketer to shape the future of growth marketing at our company. This is a rare opportunity to build from the ground up — designing campaigns, frameworks, and playbooks that will scale our go-to-market engine and lay the foundation for a product-led growth motion.
You will be responsible for driving qualified pipeline growth through creative demand generation strategies. You’ll design and run experiments, measure early leading indicators, and double down on what works. You’ll collaborate closely with Sales, Product Marketing, and RevOps to ensure we’re targeting the right accounts, with the right message, at the right time.
You’ll also have a unique opportunity to explore deeply contextual messaging, leveraging cutting-edge data enrichment technology to engage a well-known public sector audience with highly relevant, personalized campaigns.
This role is perfect for a builder who enjoys rapid testing, is comfortable with ambiguity, and knows how to get scrappy while still thinking strategically. You’ll be supported by a culture that encourages creative risk-taking and bold decision-making, giving you space to innovate, learn from both wins and failures, and set the stage for a scalable product-led growth engine.
What You’ll Do
Design, test, and scale multi-channel campaigns, including:
Digital marketing - paid social, LLM search, influencer marketing
Email nurture and outbound programs
Account-based marketing plays (1:1, 1:few, 1:many)
Partner with SDRs to iterate on messaging, timing, and inbound follow-up, ensuring smooth handoffs and maximum conversion from interest to opportunity.
Build and own a repeatable experiment framework to identify which channels and messages drive engagement and pipeline.
Define and track leading indicators (CTR, MQL-to-SQL conversion, pipeline velocity) to inform where to invest further resources.
Partner with Sales to align on ideal customer profiles (ICPs) and create highly targeted campaigns for key accounts.
Collaborate with content and product marketing to deliver compelling offers and campaign narratives.
Measure ROI across channels and communicate results to leadership.
Help hire and grow the demand gen team as programs scale.
Lay the groundwork for a product-led growth engine by developing campaigns and data flows that nurture self-serve users into high-value customers.
Qualifications
Curiosity over credentials. You’re an experimenter first and a strategist second.
Hands-on operator. You enjoy setting up campaigns yourself before scaling with more headcount or tools.
Experience with demand gen channels (email, paid ads, and tools like Hubspot, Clay, Scrunch AI, Profound) but not necessarily a 20-year veteran.
Strong analytical skills, comfortable using data to make decisions, spot trends, and justify investment.
Excellent communication and collaboration skills, able to partner cross-functionally.
A builder’s mindset, scrappy, iterative, and comfortable with change.
Nice-to-Haves
Familiarity with modern hypergrowth marketing approaches from companies like Blend, Gong, or Canva.
Previous experience in B2B SaaS or account-based marketing environments.
Why Join Edia?
High-impact role where you’ll shape the narrative of a fast-scaling ed-tech AI startup.
Work closely with leadership and GTM teams to drive market success.
Competitive compensation, equity, and benefits package.
Hybrid-friendly work environment with flexibility on remote work.
Work Authorization: We are currently unable to sponsor or transfer work authorization for all jobs. If things change in the future, we'll be sure to update this section.
We appreciate your interest in Edia. Feel free to follow us on LinkedIn to learn more about what we're doing to improve education outcomes in the US.
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