Director of Marketing Analytics
FULL TIME
REMOTE
MIAMI, FL, USA
Position: Director of Marketing Analytics
Working Hours: M-F
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About the Company
We are a fast-growing e-commerce brand seeking to scale efficiently through data-driven decision-making. Our team thrives on collaboration, innovation, and continuous growth, and we are looking for a highly strategic leader to own our marketing analytics function.
Scope of the Role
The Director of Marketing Analytics will serve as the central hub for all marketing data, transforming raw inputs into actionable strategies that fuel growth. You will be the primary owner of our analytics stack with deep expertise in Triple Whale and will partner closely with the CMO and Head of Growth to optimize customer acquisition and maximize lifetime value.
Duties and Responsibilities
- Data Synthesis & Reporting: Consolidate and interpret data across paid social (Meta, TikTok, Pinterest), Google Ads, email, SMS, and organic channels to establish a single source of truth.
- Daily Performance Analysis: Collaborate with the CMO and Head of Growth to review campaigns, uncover trends, diagnose issues, and identify scaling opportunities.
- Paid Media Strategy & Optimization: Provide actionable insights on targeting, creative testing, budget allocation, and bidding strategies to improve ROAS and reduce CAC.
- Attribution & Measurement: Own and evolve the marketing attribution model to map the customer journey beyond last-click and measure true channel impact.
- Forecasting & Goal Setting: Build predictive models to forecast performance, set growth targets, and track progress against ROAS, CAC, LTV, and revenue goals.
- Cross-Functional Collaboration: Deliver actionable business insights for Finance, Product, and Operations to drive budget planning, merchandising, and demand forecasting.
- Dashboard & Visualization: Design and maintain real-time dashboards in Triple Whale and tools like Google Looker Studio to empower the growth team with self-serve data.
- 5+ years in marketing analytics, growth analytics, or a related data-driven role within e-commerce.
- Expert-level, hands-on proficiency with Triple Whale (non-negotiable).
- Proven track record collaborating with senior leadership (CMO, Head of Growth, VPs).
- Strong background in analyzing/optimizing paid social (Meta, TikTok); budget management a plus.
- Deep knowledge of key e-commerce metrics: ROAS, CAC, LTV, CTR, CVR, AOV, profitability.
- Familiarity with GA4, GTM, and data discrepancy resolution.
- Ability to not just report on data but explain why results happened and what to do next.
- Strong communication skills, able to distill complex data for technical and non-technical audiences.
- Bachelor’s degree in Data Analytics, Marketing, Statistics, Economics, or related field.
Average salary estimate
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