Associate Manager, Social Media

OUAI means “yes” in that casual, Parisian way. We’re here to give you the confidence to win life YOUR OUAI. Our Hair, Body, and Fragrance products were created for effortless routines and nourishment from head to toe. Founder Jen Atkin’s simple philosophy – “Life is hard. Looking good should be easy.” We don’t use sulfates or parabens—just the good stuff, just for you. Oh yeah and btw, we smell as good as we look. Our product categories, ranging from hair care and body care to fragrances, supplements, and merch, reflect this commitment to easy, effective, and enjoyable self-care. Join us on this journey where 'OUAI' is not just a word; it's a lifestyle."

What’s it like to work here? 

Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep It Real In a OUAI That Feels Kind. (5.) We Go All The OUAI With Work and Play.

Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other. 

OUAI does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

About the role:

We’re looking for a strategic and creative Associate Social Media Manager to help bring OUAI’s brand voice and personality to life. You’ll - you guessed it - manage our social media platforms, but you’ll also execute a strategy, have a hand in content creation, and pitch best-in-class ideas. You’re in tune with the social media landscape, love trends but never chase them, have a great eye, and love storytelling. In this role, you’ll build awareness and brand love, reporting to the Director of Social Media and collaborating with the greater marketing team and cross-functional partners.

What you’ll do:

• Own the social media editorial calendar and build out social programming in line with product launches, campaigns, and business priorities
• Schedule and publish posts across all social media channels
• Pitch and execute social-forward concepts, especially for Instagram and TikTok, that align with the cross-functional calendar and campaign messaging
• Assist in ideation and content capture on dedicated social shoots, as well as BTS at larger campaign shoots
• Identify storytelling opportunities within pop culture, community, product education, and beyond, and translate them into engaging social posts
• Reflect brand tone and voice across all social touchpoints, in both captions and content
• Pull analytics for quarterly and monthly reports, developing actionable insights to iterate and expand upon
• Collaborate on social campaign recaps and use findings to tailor go-forward strategies
• Work closely with the Community Management Coordinator to surface talent for potential collaborations and influencer partnerships, curate UGC, and identify surprise-and-delight opportunities
• Collaborate with the Influencer & Communications team to generate effective paid and organic influencer content for use across owned and retail channels
• Develop clear and compelling creative briefs to share with external-facing talent and partners
• Stay up to date on social media trends, platform updates, and algorithm changes, monitor competitive sets, pull swipe, and conduct image/video research
• Handle content preparation, including pulling high-res files and light in-app video editing
• Collaborate with marketing and retail teams to ensure brand moments and partner exclusives are amplified on social channels in a cohesive and intentional way
• Manage social projects from ideation to execution, staying ahead of timelines and key dates
• Help execute social community events that build brand love and fuel advocacy aligned to brand, product, + campaign objectives
• Occasionally post on weekends (approx. 30 min/day)

What you’ll bring:

• 2-3 years of social media experience at a beauty, fashion, or lifestyle brand
• A fresh eye and creative lens
• Ability to embody brand voice
• Strong grasp of analytics and how to apply findings
• Familiarity with social media management tools, such as Sprout, Dash, or Social Commerce
• Comfort juggling multiple projects and priorities
• Reliability and sense of urgency, with an understanding that social media is at the frontlines of consumer communication

• Work samples (or a social media-related passion project you’re proud of)
• A love of beauty, haircare, and/or fragrance
• “We go all the OUAI with work and play” - this speaks to the passion behind the work that we do, with the knowledge that developing entertaining & engaging content for social just so happens to be a ton of fun.

• Annual Base Salary Range is $65,000 - $75,000K (based on experience) + potential for yearly bonus
• Medical + Dental + Vision
• Unlimited PTO
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI Product Stipend + Employee Discounts
• Flex Fridays
• Employee HSA and FSA
• Charity matching and education reimbursement
• Hybrid work reimbursement
• Move Your OUAI (Exercise Reimbursement)

Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.