Senior Demand Generation Marketer
Skills
- Proven experience building pipeline-focused demand generation campaigns that impacted revenue
- Deep expertise in ABM strategy and campaign orchestration
- Strong marketing automation and CRM skills (HubSpot strongly preferred)
- Fluency in analytics, attribution modeling, and funnel reporting
- Paid media management (LinkedIn, Google Ads, retargeting) and content syndication experience
- Conversion rate optimization and landing page testing
- Experience marketing to complex buying groups in enterprise or government (B2G)
- Excellent cross-functional communication and sales partnership skills
- Comfortable in startup/high-growth environments and building from zero
Responsibilities
- Design and execute full-funnel integrated campaigns (digital, email, webinars, paid media) to generate marketing-sourced pipeline.
- Build and operationalize scalable 1:1 account-personalized outreach for high-value federal and enterprise accounts.
- Own paid and organic channel strategy (LinkedIn, Google Ads, content syndication, retargeting) and optimize for pipeline contribution.
- Continuously optimize targeting, CTAs, and landing pages to maximize lead quality and MQL-to-SQL conversion.
- Track and report campaign KPIs, ROI, funnel metrics, and pipeline sourced/influenced.
- Partner with Sales to create lead handoff processes, account-based plays, and meeting-driving programs tied to events and tradeshows.
- Activate persona-specific messaging with Product Marketing and Content mapped to the buyer’s journey.
- Work with Marketing Ops to manage and optimize HubSpot, PostHog, and the broader martech stack for scalable operations.
- Run experiments on new channels and tactics to expand reach and accelerate learning velocity.
Education
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- Equivalent practical experience considered in lieu of degree
Benefits
- Medical, dental, and vision coverage (premiums 100% company paid)
- Health Reimbursement Account (HRA)
- Life and disability insurance
- 401(k) retirement plan
- Company stock options
- Home office budget
- Unlimited paid time off plus mandatory time off and 11 federal holidays
- Paid parental leave
- Learning reimbursement for approved trainings and subscriptions
- Conference attendance (travel, lodging, and fees covered)
Average salary estimate
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