Brand Manager

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is looking for a Brand Manager to be responsible for defining and driving holistic action plans to drive growth initiatives across the Frida Mom & Frida Fertility brands. The ideal candidate is a strategic thinker, strong communicator, collaborative, and an expert in analyzing varying types of data to uncover actionable business insights that inform strategy. The Brand Manager will partner with cross-functional teams to deliver annual revenue and margin goals in the short and long-term. 

Responsibilities to include:

• Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business. 
• Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities. 
• Support the development of annual and quarterly briefs to cross-functional teams that define the business priorities and executional plans for the brand.
• Conduct new category + product data analysis to identify product opportunities for Frida that fit brand, consumer, and business needs
• Leverage a varying set of data from consumer data, brand studies, sentiment analysis, reviews, and business performance data to draft narratives and concepts behind new product ideas to inform product briefs and opportunities 
• Recommend optimal product positioning, claims and pricing for new product briefs reflecting market research, competitive intelligence, and performance analytics for product launch across retail channels
• Collaborate with sales teams to develop best in class category growth stories for Line Review content and sell-in
• Throughout product development lifecycle, work closely with sourcing, supply chain, and product development to maintain financial targets while delivering on consumer promise 
• Conduct deep dive analysis into distribution and portfolio expansion opportunities in retail

What You Will Need

• Bachelor’s Degree in Marketing, Business, Data Analytics, or related field
• 5+ years of experience in CPG, Brand Management, Consulting or similar
• Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business 
• Excellent communicator and collaborator with strong written, verbal, and presentation skills 
• Ability to manage multiple projects at once, strong organizational skills 
• Proactive, can operate autonomously, but also collaboratively as part of a team
• Professional presentation skills and ability to communicate clearly and effectively with team members throughout the company including senior leadership
• Strong project management experience and demonstrated ability to deliver on multiple cross-functional projects concurrently to completion in a timely manner 
• Demonstrated analytical chops, with the ability to design and interpret data to facilitate opportunity evaluation and priority setting
• Energetic, positive team player attitude ready for the demands of a high energy, fast-paced company environment with a no-task-too-small work ethic
• Quick learner who is comfortable working with large data sets to solve unique and complex problems
• A sense of urgency to quickly, decisively, and efficiently resolve business issues
• Strategic thinker who brings fresh thinking and works well with ambiguity
• Ability to structure data analysis, driving analytics insights and analytical solutions to determine the best analytical solution
• Ability to translate business problems into analytical solutions by knowing appropriate models 
• Superior Microsoft Excel, data analysis, and visualization skills. Experience in Nielsen/IRI, Amazon competitive data, Power BI 

Who You Will Work With

Frida is an organization that values collaboration and community. As the Brand Manager, you will work closely with Product Development, Marketing, Sales & Sales Planning teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.