Sr. Director, Marketing Strategy

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The Universal Television Entertainment Group (UTEG) is looking for a dynamic leader that thrives at the intersection of brand, content, partnerships, and product. As Senior Director, Marketing Strategy, you’ll play a critical role in shaping how the future of the Peacock brand connects with audiences on and off platform. Reporting to the Vice President, Marketing Strategy, you will lead high-profile initiatives that span from brand to partnership marketing strategy, championing the evolution of our streaming brand across marketing and platform teams, and beyond. You’ll bring a forward-looking perspective, able to think at an enterprise level to make decisions that shape how Peacock supports the broader initiatives and objectives at NBCUniversal.

The Person:

You are a thinker and a doer – someone equally comfortable with setting vision and rolling up their sleeves to bring it to life. You understand the role that brand and IP plays in shaping audiences’ connections to our most critical franchises and properties. You are energized by solving complex problems, and skilled at building alignment across a diverse group of stakeholders. You inspire confidence and clarity, balancing creativity with business rigor. Above all, you’re passionate about the media landscape, and the work ahead to evolve it.

Responsibilities include, but are not limited to:

• Drive Peacock’s brand strategy across company, ensuring everything we create and execute is anchored by our long-term vision and positioning approach.
• Lead end-to-end brand strategy integration into partnership marketing opportunities, inclusive of early-stage alignment, the launch of new device, distribution, and bundling deals, and ongoing oversight and campaign executions.
• Socialize and champion brand strategy into product-focused work streams and working groups, such as next-generation features, engagement and scale initiatives, and many more.
• Set and align brand strategy for offers, product marketing, pricing updates, and B2B business overviews.
• Partner closely with stakeholders spanning Marketing, Product, Distribution, Programming, Decision Sciences, and more, evangelizing our positioning approach to align brand into everything from UX to editorial moments.
• Lead the development of presentation materials supporting our brand strategy, such as annual/quarterly/ad-hoc briefs, executive reviews/all-hands, and partner marketing updates.
• Work closely with consumer insights to inform strategies and measure brand equity.
• Serve as a leader and mentor for junior strategists across the broader team, educating on the role of brand, while fostering growth, collaboration, and excellence.

Basic Requirements:

• 10+ years of experience in marketing strategy, brand management, partnerships, or related field.
• Demonstrated understanding of the role of brand in entertainment – from shaping audience perception and cultural relevance to driving engagement and loyalty.
• Previous experience leading marketing strategies that align partner objectives with brand goals, driving mutual value and measurable impact. 
• Proven ability to develop and execute complex, integrated strategies, and evangelize across a diverse mix of stakeholders.
• Skilled at weaving data, insights, and creative vision into masterful presentations that can inspire and align cross-functional teams, and drive decision-making.
• Strong executive communication skills, with the ability to distill complex concepts into clear, persuasive narratives.
• Experience leading teams and enterprise-wide initiatives.
• Passionate about the evolving media landscape, with curiosity about the future of content, technology, and more.

Desired Characteristics:

• MBA or Master’s Degree in related field 
• Previous leadership experience in streaming, or within media and entertainment

Additional Requirements: 

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $140,000 - $185,000 (bonus and long-term incentive eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].