Sr Manager, Marketing (IC)

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

At CVS Health we are on a mission to democratize healthcare – improving outcomes while making healthy living more accessible for all. CVS Healthspire is focused on helping employers and health plans deliver the highest quality care for their members. We are looking for innovative marketing leaders who think big and push boundaries to drive business result with our clients and their members at the center of what we do. Join us in our mission to lower health care costs, increase accessibility, and improve lives.

What you will do:

The Senior Manager, Product Marketing is responsible for developing and executing the B2B and B2C marketing plans and positioning efforts for new and enhanced programs within the Payor Solutions portfolio. This position will lead 2-3 direct reports and the right candidate will have demonstrated experience in people leading.

As the Senior Manager you will develop and execute a detailed, metric-based marketing plan, informed by a deep understanding of the buying needs and challenges of our customers and influencers. It will include break-through positioning and messaging, multi-channel communication plans and a continued focus on campaign optimization to create awareness and demand for our product portfolio.

This role is meant for an experienced, digital-forward marketer that knows how to turn strategies into action, with a strong background in B2B and B2C marketing. Independent leadership of strategy development across multiple products and capabilities combined with successful execution, including measurement and outcomes, is a must.

This role is at the intersection of key business stakeholders, including Product, Sales and Sales Enablement and the right candidate will excel at providing and receiving feedback and managing stakeholder relationships. A successful candidate will be curious, detail-oriented and a creative problem solver who can work well within dynamic cross functional teams and own the execution of multiple projects, on time and within budget.

The tangible results of a product marketer’s work typically include:

• Deep understanding of the market, competition and customers
• Developing creative briefs and provide direction, feedback to creative partners to ensure creative is delivered on strategy and meets legal guidelines
• Positioning and messaging that attracts and converts prospects and leads
• Sales enablement materials that help Sales close more deals
• Impactful and measurable go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold to support business growth goals
• Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results
• Management of a marketing budget (forecasting of projected expenses and margin expenses) and invoice submission and tracking process

Required Qualifications

• 7-10 years of experience with healthcare or industry with similar considerations that inform marketing and messaging approach
• 3+ years of cross-functional leadership experience
• 2+ years of management experience (1+ direct reports)
• Expertise in B2B and B2C marketing where the clients are in the fortune 500 and expertise of leveraging a surround sound/cross channel approach
• Proven ability to partner cross functionally at all levels of the organization to ensure you are bringing both leadership and influence
• Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity. They will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization
• Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence

Education:
Bachelor's Degree or relevant equivalent experience required

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.