Demand Generation Lead

About ClassDojo

ClassDojo's goal is to give every child on Earth an education they love.

We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

About the Role

You’ll be responsible for designing, executing, and optimizing full-funnel demand generation strategies that drive qualified pipeline and revenue for ClassDojo’s school and district partnerships.

You’ll work closely with the team to translate positioning and messaging into scalable programs that reach and convert education leaders. You’ll thrive here if you love experimentation, data-driven decision-making, and building new growth systems from the ground up.

What You’ll Do

• Own the B2B demand funnel from awareness to opportunity creation — building integrated campaigns that drive measurable growth in qualified leads and pipeline.

• Design and optimize multi-channel programs, including paid media, email, webinars, events, partnerships, and content syndication.

• Develop and manage the lead nurture strategy, using automation, segmentation, and personalization to increase conversion rates.

• Build and monitor campaign performance dashboards, tracking MQL → SQL → pipeline conversion, CAC, and ROI across channels.

• Collaborate with Sales and Product Marketing to ensure messaging alignment, lead quality, and seamless handoff to sales.

• Test and scale new growth experiments, identifying high-impact levers across channels and customer segments.

• Partner with data and ops to improve attribution, forecasting, and funnel visibility.

• Support go-to-market launches with acquisition strategies that generate awareness and demand within target districts and school systems.

What You’ll Bring

• 6–10 years of experience in B2B demand generation, growth marketing, or lifecycle marketing — ideally within SaaS, EdTech, or mission-driven tech environments.

• Proven experience building and scaling full-funnel demand programs that drive measurable revenue impact.

• Expertise with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.).

• Strong analytical and strategic thinking skills — you can connect creative campaign ideas to hard performance data.

• Experience collaborating cross-functionally with sales, product marketing, and design to bring GTM campaigns to life.

• A builder’s mindset — you’re hands-on, scrappy, and energized by testing, learning, and iterating quickly.

• Passion for education and belief in ClassDojo’s mission to help every child experience an education they love.

You’ll Thrive Here If You…

• Love combining creative storytelling with data-driven growth.

• Enjoy building from zero to one — designing systems, processes, and playbooks that scale.

• Value autonomy, curiosity, and deep collaboration.

• Care about creating meaningful impact for educators, students, and families.

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

• How ClassDojo Connects Parents, Students, and Teachers

• “Whats New on ClassDojo 2023”

• TechCrunch Article: Second Act comes with First Profits

Click here if you're interested in learning more about what we've been up to.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):

CA, WA, NY, NJ, CT states: $188,000 - $222,000 (USD)

All other states in the US: $160,000 - $188,500 (USD)

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