Aviation Marketing & Development Manager - SFO (0923) - 158119

This is a Position-Based Test conducted in accordance with CSC Rule 111A. Learn more about the City’s hiring process here: https://careers.sf.gov/knowledge/process/

• Application Opening: Thursday, July 24, 2025
• Application Deadline: Apply Immediately. Application filing will be open at least through 5:00pm pacific time on Thursday, August 7, 2025 and will close any time thereafter.
• Compensation Range: $144,560 - $184,496
• Recruitment ID: PBT-0923-158119 (RTF0158118-01057407)

San Francisco International Airport (SFO), an enterprise department of the City and County of San Francisco (CCSF), has approximately 1,700 CCSF employees and strives to be a diverse, equitable, and inclusive employer.

SFO’s mission is delivering an airport experience where people and our planet come first and our core values are Safety and Security, Teamwork, Excellence, Care, and Equity. Learn more about careers at SFO. 

For more information about SFO, visit www.flysfo.com. Follow us on X and Facebook.

As a team member of SFO, you will embrace SFO’s core values and SFO’s Racial Equity Action Plan.

Under administrative direction, The Manager of Aviation Marketing and Development (AMAD) will provide mid-level management functions in the expansion of international and domestic air traffic at SFO with a focus on increasing airport revenues. The position supervises and participates in airline route development strategies and manages SFO’s relationship with international agencies and destination marketing partners.

As a team member of SFO, you will embrace SFO’s core values and SFO’s Racial Equity Action Plan.

You are excited about this opportunity because you will:

1. Manage airline route development strategies with a focus on increasing airport revenues by securing new destinations and airlines; work closely with airline executive management teams to develop and promote international traffic growth; prepare route business cases to promote the expansion of air traffic at SFO; direct projects and technical data analysis for airline forecasts.
2. Create and maintain relationships with SFO’s 50+ incumbent airlines; participate in frequent airline meetings, events, conferences, on-site tours, and events which include both international and domestic travel.
3. Supervise, mentor, train and evaluate the activities of staff and monitor the work of consultants and contractors working for the department. 
4. Organize and prepare monthly aviation development reports for both internal and external users and respond to internal aviation data requests.
5. Manages SFO’s annual Air Carrier Incentive Program (ACIP) and manage airline applications to the program.
6. Work with other managers and staff to evaluate and implement goals, policies and procedures of the division; work closely with other divisions and departments to implement SFO’s slot optimization policy; serve as the AMAD liaison to internal divisions, as well as external stakeholders like TSA and CBP.
7. Manage budget preparation and implementation for the AMAD unit; provide executive management advance notification and potential solutions to cost overruns. 
8. Work closely with airlines on international marketing initiatives and assist in managing SFO’s relationships with destination marketing organization partners and international agencies to create impactful and measurable campaigns.
9. Serve as a guest experience champion by hosting visiting delegations from international airlines, as well as media and travel trade guests from abroad. Duties include coordinating visits with other SFO divisions and helping plan airline special events such as anniversaries and inaugural celebrations.
10. Perform other functions outlined in the 0923 Manager II job classification.

Minimum Qualifications:

1. Education: Possession of a bachelor’s degree from an accredited college or university;

AND

1. Experience: Four (4) years of professional-level experience in airline route development, aviation analysis,  aviation marketing, or tourism marketing.

License and Certification: Possession of or ability to obtain a valid California Class C driver license prior to employment.

Education Substitution:

• Additional qualifying experience as described above may be substituted for the education requirement on a year-for-year basis for up to two (2) years. (One year of full-time work experience is equal to 30 semester or 45 quarter units).

Note: One-year full-time employment is equivalent to 2000 hours (2000 hours of qualifying work experience is based on a 40 hours work week.)  Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time employment.

Note: Applicants must meet the minimum qualification requirement by the final filing date unless otherwise noted.

Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Please review our articles on Employment Application and Minimum Qualifications and Verification of Experience and/or Education for considerations taken when reviewing applications.   

Desirable Qualifications:

The stated desirable qualifications may be considered at the end of the selection process when candidates are referred for hiring:

• Two (2) years of experience supervising staff performing airline route development, aviation analysis or marketing.
• Experience in aviation forecasting, budget preparation, implementation and monitoring.
• Experience in financial reporting and providing solutions to cost overruns.

Verification:

Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at Candidate knowledge center.

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Resumes will not be accepted in lieu of a completed City and County of San Francisco application.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

Selection Procedures:

After application submission, candidates deemed qualified must complete all subsequent steps to advance in this selection process, which includes the following:

Supplemental Questionnaire Evaluation (Weight: 100%)
Candidates who meet the minimum qualifications will be sent a Supplemental Questionnaire. The Supplemental Questionnaire is designed to measure the knowledge, skills and abilities required for this position.  All candidates’ responses to the Supplemental Questionnaire are subject to verification. All relevant experience, education and/or training must be included in the responses in order to be reviewed in the rating process.

 A passing score on the Supplemental Questionnaire must be achieved in order to be placed/ranked on the eligible list. Candidates will be placed on the eligible list in rank order according to their final score.

Note: Only those applicants meeting the minimum qualifications will be notified of the exact date, time  and/or place for the examinations. Applicants who meet the minimum qualifications are not guaranteed to advance through all of the steps in the selection process.

Note: A passing score on the supplemental questionnaire must be achieved in order to be placed/ranked on the Eligible List. Candidates will be placed on the eligible list in rank order according to their final score. The department may utilize additional selection procedures to make a final hiring decision. 

Eligible List/Score Report:
A confidential eligible list of applicant names that have passed the civil service examination process will be created and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request, once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change after adoption (e.g., as a result of appeals), as directed by the Human Resources Director or the Civil Service Commission.

The duration of the eligible list resulting from this examination process will be of six (6) months, and may be extended with the approval of the Human Resources Director.

Terms of Announcement and Appeal Rights:  

Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at https://careers.sf.gov/.

The terms of this announcement may be appealed under Civil Service Rule 111A.35.1. The standard for the review of such appeals is ‘abuse of discretion’ or ‘no rational basis’ for establishing the position description, the minimum qualifications and/or the certification rule. Appeals must include a written statement of the item(s) being contested and the specific reason(s) why the cited item(s) constitute(s) abuse of discretion by the Human Resources Director. Appeals must be submitted directly to the Executive Officer of the Civil Service Commission within five business days of the announcement issuance date.

Transportation Security Administration (TSA) Security Clearance:
Candidates for employment with the San Francisco Airport Commission are required to undergo a criminal history record check, including FBI fingerprints, and Security Threat Assessment in order to determine eligibility for security clearance and may be required to undergo drug/alcohol screening. Per Civil Service Commission Rule Section 110.9.1, every applicant for an examination must possess and maintain the qualifications required by law and by the examination announcement for the examination. Failure to obtain and maintain security clearance may be basis for termination from employment with the Airport Commission.

Customs Clearance:

This position requires that the incumbent be qualified for unescorted access to the San Francisco International Airport U.S. Customs Security Area. An application for a U.S. Custom Access Seal may be submitted to Customs ONLY after employment has commenced. Employment in this position requires that the incumbent submit an application for, successfully acquire and maintain a Customs Access Seal. Per Civil Service Commission Rule 110.9.1, every applicant must possess and maintain the qualifications required by law and by the examination announcement for this examination. Failure to acquire or maintain customs access, a requirement for this position, may be basis for termination from employment with the Airport Commission. Customs Access Seal requirements and procedures are located in the Code of Federal Regulations, Title 19, Part 122, Sections 181 or 189.

Additional Information Regarding Employment with the City and County of San Francisco: 

• Information About the Hiring Process
• Conviction History
• Employee Benefits Overview  
• Equal Employment Opportunity 
• Disaster Service Worker
• ADA Accommodation
• Veterans Preference
• Seniority Credit in Promotional Exams 
• Right to Work
• Copies of Application Documents
• Diversity Statement

HOW TO APPLY

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit Careers at City and County of San Francisco and begin the application process.

• Select the “I’m Interested” button and follow instructions on the screen

Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu, @smartalerts.info, and @smartrecruiters.com).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.

Exam Analyst Information: If you have any questions regarding this recruitment or application process, please contact the exam analyst, Susan Vang-Chan, at [email protected]. 

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.