Manager, Digital Marketing (Job Code #OT-0612)
Skills
- Experience managing and optimizing websites for user experience.
- Proficiency with website platforms and social media (LinkedIn, Facebook, X).
- Expertise with marketing automation tools such as Pardot and Salesforce.
- Strong understanding of digital marketing concepts, SEO, SEM, and paid social media.
- Experience using tools such as Sprout Social, Google Analytics, Salesforce, Tableau.
- Capability in creative content writing for digital formats.
- Ability to work cross-functionally across global teams.
- Familiarity with project management tools like Asana.
Responsibilities
- Plan, execute, and optimize the company’s digital marketing channels.
- Formulate and implement digital marketing strategies to boost lead generation and sales funnel acceleration.
- Grow, engage, and monitor organic social media channels.
- Develop and manage SEO and paid media campaigns including SEM and paid social.
- Create and distribute scalable online newsletters and promotional emails.
- Manage webinars from promotion to live hosting and post-event follow-up.
- Develop digital content strategies for organic and paid channels.
- Collaborate with design teams to enhance digital marketing effectiveness.
- Measure digital campaign performance with web analytics tools.
- Stay updated with online marketing trends and apply best practices.
- Maintain relationships with media agencies and vendors.
Education
- Bachelor’s degree or equivalent in Marketing, Accounting, or related field.
Benefits
- Stock options eligibility.
- Discretionary annual bonus.
- No-cost health insurance plans.
- 401(k) retirement plan with company match.
- Flexible paid time off.
Average salary estimate
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