Director of Growth Marketing – Direct Mail & Personal Lending
Skills
- Deep expertise in direct mail marketing and campaign execution.
- Strong analytical skills for performance monitoring and optimization.
- Ability to work cross-functionally with diverse teams such as Risk and Product.
- Comfortable with both strategic leadership and hands-on tactical execution.
- Assertive and results-driven with ability to navigate ambiguity.
Responsibilities
- Own and execute direct mail and prescreen marketing campaigns including prequalification and invitation-to-apply efforts.
- Develop targeting, segmentation, and creative strategies to optimize key metrics such as response and approval rates.
- Collaborate with Product, Risk, Partnerships, Data Science, and Credit teams for program alignment and success.
- Lead tracking, experimentation, and performance analysis to drive continuous marketing improvements.
- Present results and strategic recommendations to senior leadership and external partners.
- Monitor industry trends, regulatory changes, and innovations within unsecured lending.
Education
- Not explicitly stated but implied strong marketing/business background required.
Benefits
- Health, happiness, and productivity-focused benefits.
- Culture based on partnership, collaboration, and community.
- Opportunities for continuous learning and growth.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
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