Marketing Associate

Overview

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

Position Summary

The Associate Marketing job plays a key role in executing local marketing tactics and strategy to support donor engagement and recruitment. This role focuses heavily on activating local initiatives, sourcing in-kind donations, and supporting promotions and events that strengthen local relationships. This role coordinates the distribution of marketing assets and assists with the rollout of regional campaigns and tools, which are aligned through the local marketing team in each designated state.

Total Rewards Package

BenefitsVersiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

Responsibilities

• Event Planning and Execution • Facilitate the planning, logistics, and on-site execution of promotional events to increase visibility, donor engagement, and community partnerships. • Collaborate with operational and regional marketing teams to support large-scale events and blood drives through targeted marketing efforts. • Evaluate effectiveness and continuously improve event outcomes.
• Promotional Marketing • Manage annual promotional calendar for regional markets, ensuring all acquisition, planning and fulfillment needs are met. • Source and secure in-kind donations from local partners to enhance community events, drives, and promotional campaigns. • Aid in development of local promotional strategy for various campaigns
• Localized Marketing and Communications Strategy Execution • Carry out local marketing tactics to support brand recognition, donor recruitment and engagement across state markets. • Design local marketing assets – including, but not limited to paid social media ads, promotional marketing content, and event flyers. • Develop localized social media content including, but not limited to stories, user-generated campaigns, etc. • Assist with the implementation of regional marketing campaigns and tools, adapting assets from centralized marketing for local relevance and impact.
• Staging & Fulfillment • Stage all physical promotions out of state donor hubs for center distribution and mobile blood drives. • Maintain accurate inventory of all localized promotional items. • Complete the fulfillment process for e-gift card incentives, ensuring timely and accurate delivery to recipients. • Rectify donor issues in DonorCare related to egift cards (and potentially promotions) and use trending data to mitigate future complaints.
• Cross-Functional Collaboration & Execution • Collaborate cross-functionally with Donor Recruitment, Donor Services, and Volunteer Services to ensure smooth execution of all initiatives and programs. • Maintain close communication with assigned state local marketing team, centralized marketing, and state operational leaders to align all activities with organizational goals and local strategies.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Qualifications

Education

• Bachelor's Degree in marketing or another relevant field required

Experience

• 1-3 years experience in marketing, communications, or a related field required
• 1-3 years experience working in nonprofit, healthcare, or mission-driven organizations preferred

Knowledge, Skills and Abilities

• Ability to collaborate across teams and communicate effectively with internal and external stakeholders required
• Demonstrated ability to work under tight deadlines required
• Strong organizational and multitasking skills, with the ability to manage multiple projects at once required
• Strong communication skills, both written and verbal, with attention to detail and the ability to manage deadlines required
• Critical thinking and proactive problem solving required

Tools and Technology

• Personal Computer (desktop, laptop, tablet, or mobile phone) required
• General office equipment (printer, scanner) required
• Microsoft Suite (Word, Excel, PowerPoint) required
• Project management software (basecamp, trello, etc) required