Director of Paid Media

The Director of Paid Media at Rankings.io is a strategic leader responsible for developing and executing high-impact paid advertising initiatives—primarily across Google Ads and Bing Ads—while driving innovation, operational excellence, and results for our clients. This role combines high-level strategy with hands-on campaign oversight, people leadership, and a small client book of business. The Director will establish new playbooks, internal systems, and scalable templates to elevate campaign performance across the department. They will serve as a mentor and trainer to new hires, a problem-solver for client issues, and a collaborative partner to cross-functional teams. This role may also expand to include oversight of Programmatic and Social Ads depending on scope and structure.

Responsibilities

Channel Ownership & Strategy

• Lead all strategy and performance efforts for Google Ads and Bing Ads.
• Build and document repeatable systems, playbooks, and templates to improve team efficiency and campaign quality.
• Evaluate and test emerging ad formats, betas, and innovations to keep the offering cutting-edge.

Team Leadership & Training

• Manage, mentor, and scale a team of paid media specialists and managers.
• Oversee onboarding and training of new team members, ensuring consistency and high performance.
• Foster a results-driven, collaborative, and feedback-focused culture.

Client Success & Book of Business

• Own a small portfolio of client accounts, including campaign execution, strategy, and reporting.
• Jump into escalated client issues as a senior advisor, driving resolution and retention.
• Collaborate with Account and Sales teams to align paid media with client goals and upsell opportunities.

Cross-Departmental Collaboration

• Work closely with the Design, SEO, and Dev teams to enhance ad creative and landing page experience.
• Partner with Sales and RevOps to support prospecting, pitching, and strategic growth planning

Operational & Process Leadership

• Develop QA protocols, campaign tracking templates, SOPs, and reporting systems.
• Monitor campaign performance metrics across the department and drive optimizations.
• Support budget forecasting, resource allocation, and departmental reporting to leadership.

• 7+ years of Paid Media experience, with at least 3 years in a Director-level or similar leadership role
• Proven results managing $1M+ annual ad spend across Google and Bing
• Deep expertise in search marketing, conversion tracking, and performance optimization
• Exceptional problem-solving and project management skills
• Strong leadership presence with experience training and mentoring teams
• Excellent written and verbal communication skills
• Experience working in an agency setting and/or the legal industry (preferred)

• Salary: $95,000 - $115,000 (commensurate with experience)
• Fully remote role with flexible hours
• Unlimited PTO from day one
• 100% employer-paid health insurance (UHC)
• SIMPLE IRA with 3% employer match
• Quarterly professional development stipend
• Monthly wellness reimbursement