VP, Direct Store Delivery (DSD)
Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. At Celsius we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers as every employee is an owner of the CELSIUS® brand upon joining the organization.
If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our VP, Direct Store Delivery (DSD) opening.
Position Summary:
We are seeking an experienced and strategic Vice President, DSD to lead our Direct Store Delivery (DSD) operations across the region. This senior leadership role is critical to driving growth, execution excellence, and organizational alignment across multiple divisions and markets.
The ideal candidate will bring deep expertise in the beverage industry, prior experience at PepsiCo or within Pepsi-style DSD systems, and a strong track record of leading large-scale teams and P&L ownership. This role will oversee a team of Divisional Vice Presidents, ensuring that performance, execution, and capabilities are consistent and aligned with our national DSD strategy.
This role reports directly to the EVP, North America DSD and will be a key member of the North America Commercial Leadership Team.
We promptly review all applications. Highly qualified candidates will be contacted for interviews.
Preference for candidates to be onsite in Boca Raton, FL
Travel Requirements: 40–60% across North America
People Management Responsibilities: YES
Role Type: Full-Time
Key Responsibilities
- Lead the development and execution of the DSD strategy across all U.S. divisions.
- Align DSD execution with national priorities, brand goals, and customer expectations.
- Drive transformation, digitization, and process improvement across DSD operations.
- Directly manage a team of Divisional Vice Presidents, providing coaching, leadership, and support.
- Foster a high-performance culture rooted in accountability, collaboration, and results.
- Champion diversity, equity, and inclusion across all levels of the DSD organization.
- Ensure excellence in route operations, labor productivity, customer service, and in-store execution.
- Standardize best practices and operational KPIs across all markets.
- Partner with national accounts, regional sales teams, and field operations to ensure a seamless connection between sales and delivery.
- Leverage data and performance analytics to improve execution in high-priority accounts and regions.
- Apply knowledge of PepsiCo's DSD playbooks, organizational models, and field leadership structures.
- Lead with a system mindset that integrates brands, bottlers, and distributor capabilities.
- 15+ years in the beverage or CPG industry, with at least 5 years in a senior DSD leadership role
- Strong preference for experience at PepsiCo or equivalent beverage DSD systems
- Proven leadership of multi-unit or multi-division operations, including large field teams and cross-functional partners
- Experience managing senior leaders (VP-level and above)
- Strong team-building, talent development, and performance management skills
- Ability to lead transformation initiatives across a complex field-based organization
- Bachelor's degree required (Business, Supply Chain, Operations); MBA or equivalent preferred
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year, subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
We promptly review all applications. Highly qualified candidates will be contacted for interviews.
Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.
CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to [email protected].
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
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Founded in 2004, Celsius is a beverage company that provides Fitness Drinks. They are located in Boca Raton, Florida
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