Sales Administration Assistant

CEL Critical Power is a global leader in delivering advanced data centre and industrial power solutions. With over 40 years of innovation, CEL specializes in modular power systems-including PowerPods, Switchgear, PDU's, RPPs and busway products-engineered to meet the highest international standards. Operating from over 300,000 sq. ft. of lean manufacturing facilities in the USA and Ireland, CEL partners with clients from the concept stage to deliver scalable, customized solutions that power the Al revolution and beyond. Their commitment to quality, innovation, and long-term partnerships makes them a trusted provider in critical infrastructure worldwide. To support our continued growth, we are looking to hire a General Operator to join our Operations team in Williamsburg, Virginia.

About The Role:

We are seeking a proactive, resourceful, and detail-oriented Sales Administrative Assistant to support our growing U.S. operations. This role is based at our Williamsburg, Virginia facility and will be integral to the daily operations of the sales department. By ensuring smooth processes and administrative efficiency, you will help enable our sales team to focus on driving revenue and strengthening customer relationships.

The ideal candidate is highly organized, thrives in a fast-paced environment, and brings strong administrative and coordination skills. This position is not remote and requires regular on-site presence.

Key Responsibilities:

• Provide daily administrative support to the sales team. Internal and external.
• Prepare and maintain documents, reports, and presentations.
• Assist in organizing and preparing sales presentations, proposals, and marketing materials.
• Coordinate communications between the sales team and other internal departments to streamline processes and resolve issues quickly.
• Support customer onboarding by answering initial questionnaires and preparing account setup materials.
• Monitor customer emails and respond to routine inquiries or route them to the appropriate sales personnel.
• Manage CRM updates, data entry, reports and maintenance of customer records.
• Help plan and coordinate events such as trade shows, factory visits, or client meetings, including logistics and promotional materials.

Experience / Skills Required:

Qualifications

Minimum 5 years of administrative experience in sales support, customer service, or a related administrative function-ideally in a high-growth, fast-paced engineering or manufacturing environment.

Skills

• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
• Proven experience using CRM tools (SAP, Salesforce, HubSpot, or similar).
• Strong analytical mindset with the ability to generate reports, identify trends, and support data-driven decision making.
• Excellent organizational and multitasking abilities.
• Strong written and verbal communication skills.

Personal Attributes

Positive, customer-focused mindset with a high level of professionalism.

Detail-oriented and proactive in solving problems.

Self-motivated, adaptable, and able to work independently or as part of a team.

High level of discretion when handling confidential information.

Comfortable in a fast-paced, dynamic work environment with changing business needs.

What We Offer:

• Competitive salary and performance-based incentives
• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and holidays
• Professional development and career advancement opportunities
• A dynamic and growing team focused on innovation and excellence

We strongly believe that seeking out and hiring the most diverse talent and creating an inclusive workplace is the way to create an exceptional and innovative workplace for our employees which will deliver excellence in service to our customers.

We encourage applications from people with diverse backgrounds and experience to join this multicultural, hard-working team.