Head of Commercial Intelligence & Planning (US)

The Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.

A New Chapter Begins.

Fueled by bold ambition
Play your part in getting us on the grid.

Closing Date: Friday, 17th October 2025

As the Head of Commercial Intelligence and Planning, you will play a pivotal role in defining the commercial strategy of The Cadillac Formula 1® Team. As a senior leader, you will be responsible for delivering the research, insights, and strategic frameworks that power our partnership acquisition and management efforts. By providing market intelligence, performance measurement, and ROI analysis, you will enable the Sales and Partnerships teams to design and execute world-class partnership programs. Ultimately, the Head of Commercial Intelligence and Planning will ensure The Cadillac F1® is guided by robust data, compelling storytelling, and a forward-looking commercial vision that drives long-term success.

• Develop and oversee the long-term commercial strategy for partnerships, ensuring alignment with the team’s brand and performance ambitions

• Lead market analysis, industry benchmarking, fan insights, and sponsorship valuation studies to identify opportunities and guide acquisition

• Build robust methodologies to measure the impact and ROI of partnerships, delivering insights to both internal stakeholders and external partners

• Provide the Partnerships Acquisition team with compelling data-driven narratives, case studies, and intelligence to strengthen pitches and negotiations

• Track and interpret global trends in sponsorship, sports marketing, fan engagement, and digital media to inform strategy

• Translate complex data into clear, persuasive insights and strategic recommendations for C-suite presentations and partner pitches

• Partner closely with marketing, activation, and acquisition teams to ensure strategic alignment across all commercial activities.

• Present regular insights,forecasts, and commercial performance updates to senior leadership and ownership groups.

Driven by high performance
What do you need to bring to the team?

• Demonstrable experience in strategy, insights, or commercial intelligence within sports, sponsorship, or a related global industry

• Proven track record in a senior position developing commercial strategies and delivering actionable insights that drive revenue

• Strong background in sponsorship valuation, fan research, and market intelligence

• Advanced analytical skills with ability to translate data into business impact

• Exceptional presentation and communication skills; adept at influencing senior stakeholders.

• Experience working with research and data tools (e.g., Nielsen, YouGov, Turnstile, etc.) preferred

• Passion for sport, motorsport, and global brand partnerships.

• Strategic thinker with a collaborative mindset and keen eye for innovation

Please note: This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.

A team like no other.

The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering industry-leading pension, generous time off and, as part of a global brand, huge potential for career development.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

At The Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.