Associate Director, GI Marketing - HCC

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Associate Director – US GI Marketing – Hepatocellular Carcinoma (HCC)

Position Summary:

The Associate Director, HCC Marketing will play a critical role in driving the recent launch and supporting the development and execution of brand strategies to drive success of OPDIVO+YERVOY in HCC. Specifically, this individual would utilize data and insights to assess market potential, identify key opportunities/barriers, translate insights into an ambitious and actionable strategy, develop HCP resources, and effectively execute tactical plans with cross-matrix partners

Key Responsibilities:

Marketing Strategy:

• Support the development and execution of strategic marketing initiatives to maximize commercial success.

• Contribute to brand positioning, messaging, and customer segmentation to strengthen competitive differentiation.

• Partner with cross-functional teams to ensure alignment and seamless execution of lifecycle strategies.

• Work with the matrix to plan market research and competitive analysis to identify trends, challenges, and opportunities.

• Monitor competitive market recommend strategic responses.

• Leverage data analytics and customer insights to optimize brand strategy and execution.

• Work closely with sales, market access, regulatory, and medical affairs teams to align marketing initiatives with broader commercial goals.

• Support the development of field materials, training programs, and digital marketing campaigns.

• Engage with external partners, including agencies and vendors, to ensure high-quality execution of marketing programs.

• Track key performance indicators (KPIs) and analyze marketing effectiveness.

• Provide business insights and recommendations to the Director and senior leadership.

• Manage project timelines, budgets, and resources to ensure efficient execution of marketing initiatives.

Key Qualifications and Experience:

• Bachelor’s degree in marketing, Business, Life Sciences, or related field (MBA preferred).

• Minimum 5 years of experience in pharmaceutical marketing, brand management, or lifecycle management (oncology experience is an asset).

• Strong analytical skills with the ability to translate market insights into actionable strategies.

• Proven ability to work cross-functionally and manage multiple priorities in a dynamic environment.

• Excellent communication, organizational, and project management skills.

• Experience in hematology or oncology pharmaceutical marketing.

• Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies.

• Experience in utilizing primary and secondary market research to inform strategy

• Strong financial acumen with experience in budget management.
   

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. 

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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