Marketing Specialist- Truck Stops & Highway Adversiting
LV Petroleum is seeking a seasoned Traditional Marketing Specialist to develop and execute high-impact marketing initiatives specifically targeting the truck stop and highway traveler market. This role is NOT focused on digital or social media marketing. Instead, it emphasizes billboard advertising, DOT-approved signage, traditional print collateral, graphic design coordination, and physical location-based promotions. There is no need for Social Media experience.
Key Responsibilities:
- Identify and secure optimal billboard and signage locations in compliance with DOT regulations.
- Develop and manage traditional marketing campaigns targeting commercial drivers, highway travelers, and roadside patrons.
- Oversee the design, placement, and maintenance of physical signage, billboards, and other promotional materials.
- Collaborate with graphic designers to create effective print and display materials.
- Coordinate with local and regional transportation authorities to ensure signage compliance and approval.
- Conduct market research on geographic locations with high traffic volume for target demographics.
- Work with vendors for print, placement, and installation of outdoor media and in-store signage.
- Support brand presence through events, flyers, brochures, and other offline media.
- Track campaign effectiveness using foot traffic, redemption codes, or customer feedback from target areas.
3+ years of experience in traditional marketing, preferably in transportation, travel, or convenience retail industries.
Proven experience with DOT regulations and outdoor advertising standards.
Strong understanding of billboard advertising, physical branding, and offline promotional tactics.
Excellent project management and vendor coordination skills.
Familiarity with layout tools like Adobe Illustrator or Canva is a plus.
Strong communication and negotiation skills.
Ability to travel regionally to manage and inspect marketing sites
Preferred Experience:
Marketing for truck stops, fuel centers, highway rest areas, or similar venues.
Working relationships with billboard companies, local DOT offices, and graphic production vendors.
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