Manager, Customer Marketing
We are a rapidly growing company that’s revolutionizing the way the restaurant and retail industries do business by pairing technology with an extraordinary commitment to customer success. We help businesses streamline operations, increase revenue, and deliver amazing guest experiences through our platform that combines point of sale, guest-facing technology, and award-winning customer support. Join us as we empower the restaurant and retail community to delight guests, do what they love, and thrive.
About the Roll:
We're seeking a Customer Growth Lifecycle Marketing Manager to unlock revenue growth from our existing customer base through data-driven nurtures and segmented customer experiences. This role sits on the Customer Marketing Growth team and is focused on driving ARPU (Average Revenue Per User) growth and retention through lifecycle marketing programs.
You'll be responsible for developing upsell and cross-sell strategies that guide customers through value realization journeys. Using deep customer behavioral insights and compelling storytelling, you'll create personalized experiences that drive customer demand toward expansion opportunities. This role is supported by marketing operations, analytics, and a best-in-class creative team.
This is an ideal role for a marketing professional who thrives on customer-centric growth strategies and has a proven track record of turning customer data into revenue-generating marketing programs.
Key Responsibilities
- Design and implement lifecycle marketing programs that drive upsell demand from existing customers, including automated nurture sequences and triggered campaigns
- Leverage Customer Data Platform (CDP) to analyze customer behavior, usage patterns, and engagement metrics and develop customer segmentation strategies and journey maps
- Monitor and strategize to achieve key performance indicators (KPIs) including program engagement, MQL (Marketing Qualified Leads), MQL conversion rates (including traffic: MQL and MQL: Opp), and self-service purchases
- Create detailed customer personas and behavioral segments to inform the creation of customer journey maps that identify key expansion moments
- Coordinate with analytics teams to measure campaign impact and ROI
- Partner cross-functionally with Product, Sales, and Customer Success teams to coordinate outreach to expansion-ready accounts, ensuring consistent messaging across customer touchpoints
Do you have the right ingredients? (Requirements):
- 5+ years of B2B lifecycle marketing experience with demonstrated focus on customer growth and retention
- Data-driven decision maker who balances analytical insights with creative marketing approaches
- Hands-on experience with customer engagement platforms (Braze, Marketo, Customer.io, or other) and familiarity working with Customer Data Platforms (CDP)
- Strong analytical skills with experience in customer segmentation, A/B testing, and performance measurement
- Knowledge of B2B SaaS customer lifecycle and demand funnel
- Exceptional writing skills with ability to create compelling, conversion-focused content for SMB audiences
AI at Toast
At Toast we’re Hungry to Build and Learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible).
Diversity, Equity, and Inclusion is Baked into our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].
------
For roles in the United States, It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Toast is hiring a Territory Account Executive in Madison, WI to drive new restaurant customer acquisition through consultative field sales and territory management.
Drive growth for Toast’s new Retail platform in the Cleveland territory by prospecting, demoing, and closing convenience stores, grocery stores, and bottle shops using a consultative, founder-minded sales approach.
Level AI seeks a data-driven Field Marketing Manager to plan and execute events, sponsorships, webinars, and customer programs that generate leads and accelerate pipeline across the US.
AbbVie is hiring a Marketing Automation (SFMC) Developer/Data Analyst to design and implement SFMC solutions, lead data integrations, and support omni-channel marketing for U.S. patient and consumer campaigns.
Lead consumer marketing for CoolSculpting® and CoolTone® by developing and executing 360° brand campaigns, media strategy, and agency partnerships to grow awareness and conversion.
The Zebra is hiring a data-driven Marketing Applied Researcher to own monthly SEO research—from data collection and analysis to publishable, search-optimized storytelling—to drive traffic, links, and brand authority.
Experienced traditional marketer needed to lead billboard, DOT signage, print collateral and location-based promotions for LV Petroleum's highway and truck-stop channels.
Kognitos is hiring a Senior Content Marketing Manager to lead an AI-first content program, create high-impact short-form video, and translate technical product value into measurable pipeline influence.
Everway is seeking a strategic ABM & Regional Campaigns Manager to lead targeted ABM programs and regional campaigns while managing and scaling a team to accelerate pipeline growth.
Lead UltraViolet Cyber's marketing organization as VP of Marketing to build brand differentiation, accelerate pipeline growth, and scale go-to-market across channel, field, digital, and content.
Lead consumer marketing for CoolSculpting® and CoolTone® at Allergan Aesthetics, directing integrated campaigns, media, creative and measurement to grow brand awareness and conversion.
Kraken seeks a Senior MarTech Specialist to maintain and improve its marketing technology stack, supporting campaign operations, integrations, and analytics for lifecycle marketing.
Lead cross-functional commercial program planning and execution for BODYARMOR, integrating brand initiatives into NAOU platforms to drive best-in-class retail performance from the Whitestone, NY hybrid office.
Lead peer-to-peer neuroscience marketing programs at AbbVie, managing speaker utilization, field engagement, budgets, and cross-functional execution to advance the migraine franchise.
R2Net is hiring a Senior CRM Specialist to lead data-driven lifecycle and email marketing across JamesAllen.com and Blue Nile to increase engagement, retention, and revenue.
Restaurant
27 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
