Marketing Technology Lead
About the Team
Business Technology is an organization of problem solvers. We manage, procure and maximize investment in technology across all Business teams within Miro. Our team is composed of Architects, Product Owners, Analysts, and Developers who deliver flawless execution of end to end business process automation. We are a team that delivers well-architected technology solutions to achieve business goals of the company.
About the Role
Miro is building the future of collaboration, and as we evolve, so does our marketing engine. We are seeking a visionary Marketing Technology Lead to join us as a key partner to the Marketing Leadership Team.
This role is not just about managing a tech stack; it's about architecting the intelligent infrastructure that will orchestrate Miro’s critical transition to a multi-product strategy.
You will be at the center of scaling our growth across both our B2B enterprise and B2C SaaS businesses, building the technological foundation for our next chapter shoulder to shoulder with our Marketing Leadership team.
What you’ll do
- Lead & Scale a Team: Recruit, mentor, and manage a world-class team of marketing technology and operations professionals. Foster a culture of excellence, innovation, and accountability to support Miro's ambitious growth targets
- Architect an AI-Powered Growth Stack: Develop and execute a forward-thinking roadmap for Miro’s MarTech stack, with a clear focus on integrating AI and machine learning. Your vision will ensure our technology accelerates growth loops, from top-of-funnel acquisition to long-term user retention
- Drive AI & Predictive Capabilities: Champion the use of AI across the marketing funnel. Implement predictive analytics for lead scoring and churn prediction, leverage AI for deep personalization across the user journey, and explore generative AI to scale content and creative development
- Instrument the Full Funnel: Own the marketing data ecosystem, from instrumentation and attribution to governance. You will ensure we have a clean, trusted, and real-time view of performance, enabling the team to make rapid, data-driven decisions that optimize conversion rates and lifetime value (LTV)
- Master Marketing Automation & Architecture: Evolve our marketing automation and customer engagement infrastructure (e.g., Marketo, Hightouch, Braze) from a campaign execution tool into an intelligent engine for orchestrating complex, multi-channel user journeys and growth experiments
- Forge Strategic Cross-Functional Partnerships: Act as the key technology partner to leaders in Marketing, Sales, Data Science, and Engineering. Translate business needs into technical requirements and ensure our systems provide a seamless, integrated experience for both our internal teams and our users
What you’ll need
- 10+ years in marketing technology or a related field, with 3+ years leading and scaling high-performing teams
- Proven leadership of engineering teams building and maintaining marketing tech solutions, with a focus on innovation and efficiency
- Strong experience with agile methodologies in SaaS environments, enabling cross-functional collaboration between marketing, product, and engineering
- Deep expertise in designing and optimizing B2B/B2C martech stacks, including CRM (Salesforce), marketing automation (Marketo, Braze, HubSpot), CDPs/DMPs, and analytics tools (GA4, Tableau, Looker)
- Strong grasp of marketing data architecture, instrumentation, attribution modeling, and governance to support data integrity, compliance, and lifecycle management
- Experience applying AI/ML in martech to drive personalization, predictive analytics, and campaign automation
- Strategic thinker with the ability to translate complex technical topics into business impact for senior leadership
- Excellent communicator with a track record of influencing executives and aligning cross-functional teams on large-scale initiatives
- Comfortable navigating ambiguity and driving transformation in fast-paced, evolving environments, particularly around new tech and AI adoption
What's in it for you
- 401k matching + Competitive equity package
- Excellent Medical, Dental and Vision health benefits
- Fertility & Family Forming Benefits
- Flexible time off
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Up to $2,000 of charitable donation matches each year
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
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